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Public Relations Practices,9780133127645
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Public Relations Practices

by ; ; ;
Edition:
8th
ISBN13:

9780133127645

ISBN10:
0133127648
Media:
Paperback
Pub. Date:
12/29/2012
Publisher(s):
Prentice Hall
List Price: $167.80

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This is the 8th edition with a publication date of 12/29/2012.
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Summary

Directed primarily toward undergraduate marketing college/university majors, this text also provides practical content to current and aspiring industry professionals. Written by two of the most respected individuals in the field, Public Relations Practicespresents timeless case studies to help future practitioners develop agility in the principles and applications of effective two-way communications likely to confront them and their employer.

Table of Contents

1. The Purposes of Public Relations

2. How Public Relations Deals with Problems and Opportunities

3. Employee Relations

4. Community Relations

5. Investor Relations

6. Consumer Relations

7. Media Relations

8. Public Issue Campaigns and Debates

9. Crisis Management

10. Standards, Ethics, and Values 

 



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