9780133127645

Public Relations Practices

by ; ; ;
  • ISBN13:

    9780133127645

  • ISBN10:

    0133127648

  • Edition: 8th
  • Format: Paperback
  • Copyright: 12/29/2012
  • Publisher: Pearson

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Summary

Directed primarily toward undergraduate marketing college/university majors, this text also provides practical content to current and aspiring industry professionals. Written by two of the most respected individuals in the field, Public Relations Practicespresents timeless case studies to help future practitioners develop agility in the principles and applications of effective two-way communications likely to confront them and their employer.

Table of Contents

1. The Purposes of Public Relations

2. How Public Relations Deals with Problems and Opportunities

3. Employee Relations

4. Community Relations

5. Investor Relations

6. Consumer Relations

7. Media Relations

8. Public Issue Campaigns and Debates

9. Crisis Management

10. Standards, Ethics, and Values 

 

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