9780136138037

Public Relations Practices: Managerial Case Studies and Problems

by ; ; ;
  • ISBN13:

    9780136138037

  • ISBN10:

    0136138039

  • Edition: 6th
  • Format: Hardcover
  • Copyright: 1/1/2008
  • Publisher: Pearson College Div
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Summary

Written by two of the most respected and honored individuals in the field, this definitive casebook of actual real-life public relations situations serves as a reference and guidebook for helping public relations professionals apply effective, cutting-edge public relations theories, principles, and practices to a wide variety of situations --involving all types and sizes of organizations. Features actual, real-life cases on each aspect of public relations --employee relations, media relations, community relations, issues, crises, investor relations, consumer relations and ethics. Some cases end favorable for the organization involved, some end in failure, and others are unresolved. Provides comprehensive introductions to each series of cases. Stresses the importance and necessity of combining all public relations actions with both personal and professional ethics in behavior -- as outlined by theDeclaration of Principles of PRSA's Code of Ethics. For any practicing public relations professional.

Table of Contents

The Purposes of Public Relations
1(11)
How Public Relations Deals with Problems and Opportunities
12(24)
Employee Relations
36(33)
Community Relations
69(49)
Investor Relations
118(45)
Consumer Relations
163(43)
Media Relations
206(42)
Public Issue Campaigns and Debates
248(71)
Crisis Management
319(43)
Standards, Ethics, and Values
362(40)
Career Preparation
402

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