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Table of Contents
|The Nature of Public Relations|
|The History of Public Relations|
|A Theoretical Basis for Public Relations|
|Law and Ethics|
|Research: Understanding Public Opinion|
|Strategic Planning for Public Relations Effectiveness|
|Action and Communication|
|Evaluating Public Relations Effectiveness|
|Consumer Relations and Marketing|
|Public Affairs: Relations with Government|
|Public Relations in Nonprofit Organizations|
|Corporate Public Relations|
|Technological, Global, and Organizational Issues in Public Relations|
|Speechmaking by Dan Reines|
|Table of Contents provided by Publisher. All Rights Reserved.|