9780205770885

Public Relations Strategies and Tactics

by ;
  • ISBN13:

    9780205770885

  • ISBN10:

    0205770886

  • Edition: 10th
  • Format: Hardcover
  • Copyright: 1/19/2011
  • Publisher: Pearson
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Summary

Updated in a 10thedition, Public Relations: Strategies and Tactics, Tenth Edition,#xA0;clearly explains to students the basic concepts, strategies, and tactics of today#x19;s public relations practice. This comprehensive#xA0;text is grounded in scholarship and includes references to landmark studies and time-honored public relations techniques. The tenth edition emphasizes the application of the Internet and social media for programs and campaigns.

Table of Contents

Part 1  Role

Chapter 1        What Is Public Relations?

Chapter 2        The Evolution of Public Relations

Chapter 3        Ethics and Professionalism

Chapter 4        Public Relations Departments and Firms

Part 2   Process

Chapter 5        Research

Chapter 6        Program Planning

Chapter 7        Communication

Chapter 8        Evaluation

 

Part 3   Strategy

Chapter 9        Public Opinion and Persuasion

Chapter 10      Conflict Management: Dealing with Issues, Risks, and Crises

Chapter 11      Reaching Diverse Audiences

Chapter 12      Public Relations and the Law 

Part 4   Tactics

Chapter 13      The Internet and Social Media  

Chapter 14      Preparing Materials for Mass Media 

Chapter 15      Radio and Television 

Chapter 16      Meetings and Events   

Part 5   Application

Chapter 17      Corporations

Chapter 18      Entertainment, Sports, and Tourism

Chapter 19      Politics and Government 

Chapter 20      Global Public Relations  

Chapter 21    Nonprofit, Health, and Education 

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