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Public Relations : Strategies and Tactics
by Edward L. Bernays; Dennis L. Wilcox; Warren K. AgeeEdition:
3rd
ISBN13:
9780065001006
ISBN10:
0065001001
Format:
Hardcover
Pub. Date:
4/1/1997
Publisher(s):
Addison-Wesley Educational Publishers, Inc.
List Price: $59.40
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Summary
Using real-life case studies, Public Relations: Strategies & Tactics helps students better understand the basic concepts, strategies and tactics practiced in public relations today. The role, process, application of, and strategy and tactics behind public relations practices today. Introductory public relations.
Table of Contents
| Role | |
| What is Public Relations | |
| Evolutions of Public Relations | |
| Ethics and Professionalism | |
| Public Relations Departments and Firms | |
| Process | |
| Research | |
| Program Planning | |
| Communication | |
| Evaluation | |
| Strategy | |
| Public Opinion & Persuasion | |
| Crisis Communications & Risk Management | |
| The Audience & How to Reach It | |
| Public Relations and the Law | |
| New Technologies in Public Relations | |
| Tactics | |
| News Releases, Newsletters & Brochures | |
| Radio, Television & the Web | |
| Presentations & Speechess | |
| Application | |
| Corporations | |
| Politics & Government | |
| International Public Relations | |
| Nonprofit Organizations | |
| Education | |
| Entertainment, Sports & Travel | |
| Table of Contents provided by Publisher. All Rights Reserved. |
