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Table of Contents
|What is Public Relations|
|Evolutions of Public Relations|
|Ethics and Professionalism|
|Public Relations Departments and Firms|
|Public Opinion & Persuasion|
|Crisis Communications & Risk Management|
|The Audience & How to Reach It|
|Public Relations and the Law|
|New Technologies in Public Relations|
|News Releases, Newsletters & Brochures|
|Radio, Television & the Web|
|Presentations & Speechess|
|Politics & Government|
|International Public Relations|
|Entertainment, Sports & Travel|
|Table of Contents provided by Publisher. All Rights Reserved.|