9780673993090

Public Relations : Strategies and Tactics

by ; ;
  • ISBN13:

    9780673993090

  • ISBN10:

    0673993094

  • Format: Hardcover
  • Copyright: 1/1/1995
  • Publisher: HarperCollins Publishers
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Summary

Using real-life case studies, Public Relations: Strategies & Tactics helps students better understand the basic concepts, strategies and tactics practiced in public relations today. The role, process, application of, and strategy and tactics behind public relations practices today. Introductory public relations.

Table of Contents

Role
What is Public Relations
Evolutions of Public Relations
Ethics and Professionalism
Public Relations Departments and Firms
Process
Research
Program Planning
Communication
Evaluation
Strategy
Public Opinion & Persuasion
Crisis Communications & Risk Management
The Audience & How to Reach It
Public Relations and the Law
New Technologies in Public Relations
Tactics
News Releases, Newsletters & Brochures
Radio, Television & the Web
Presentations & Speechess
Application
Corporations
Politics & Government
International Public Relations
Nonprofit Organizations
Education
Entertainment, Sports & Travel
Table of Contents provided by Publisher. All Rights Reserved.

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