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Table of Contents
|What Is Public Relations?|
|The Evolution of Public Relations|
|Ethics and Professionalism|
|Public Relations Departments and Firms|
|Public Opinion and Persuasion|
|Conflict Management: Dealing with Issues, Risks, and Crises|
|Reaching a Multicultural and Diverse Audience|
|Public Relations and the Law|
|New Technologies in Public Relations|
|News Releases, Media Alerts, and Pitch Letters|
|Radio, Television, and the Web|
|Media Interviews, News Conferences, and Speeches|
|Politics and Government|
|Global Public Relations|
|Entertainment, Sports, and Travel|
|Table of Contents provided by Publisher. All Rights Reserved.|