Role | |
What Is Public Relations? | |
The Evolution of Public Relations | |
Ethics and Professionalism | |
Public Relations Departments and Firms | |
Process | |
Research | |
Program Planning | |
Communication | |
Evaluation | |
Strategy | |
Public Opinion and Persuasion | |
Conflict Management: Dealing with Issues, Risks, and Crises | |
Reaching a Multicultural and Diverse Audience | |
Public Relations and the Law | |
New Technologies in Public Relations | |
Tactics | |
News Releases, Media Alerts, and Pitch Letters | |
Radio, Television, and the Web | |
Media Interviews, News Conferences, and Speeches | |
Application | |
Corporations | |
Politics and Government | |
Global Public Relations | |
Nonprofit Organizations | |
Education | |
Entertainment, Sports, and Travel | |
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