CART

(0) items

Public Relations : A Values-Driven Approach,9780205569458

Public Relations : A Values-Driven Approach

by ;
Edition:
4th
ISBN13:

9780205569458

ISBN10:
0205569455
Format:
Paperback
Pub. Date:
1/1/2009
Publisher(s):
Allyn & Bacon
List Price: $86.60

Rent Textbook

(Recommended)
 
Term
Due
Price
$11.00

Hurry!

Only one copy
in stock at this price.

Buy Used Textbook

In Stock Usually Ships in 24 Hours.
U9780205569458
$12.18

eTextbook

We're Sorry
Not Available

New Textbook

We're Sorry
Sold Out

More New and Used
from Private Sellers
Starting at $4.59
See Prices

Questions About This Book?

Why should I rent this book?
Renting is easy, fast, and cheap! Renting from eCampus.com can save you hundreds of dollars compared to the cost of new or used books each semester. At the end of the semester, simply ship the book back to us with a free UPS shipping label! No need to worry about selling it back.
How do rental returns work?
Returning books is as easy as possible. As your rental due date approaches, we will email you several courtesy reminders. When you are ready to return, you can print a free UPS shipping label from our website at any time. Then, just return the book to your UPS driver or any staffed UPS location. You can even use the same box we shipped it in!
What version or edition is this?
This is the 4th edition with a publication date of 1/1/2009.
What is included with this book?
  • The Used copy of this book is not guaranteed to include any supplemental materials. Typically, only the book itself is included.
  • The Rental copy of this book is not guaranteed to include any supplemental materials. You may receive a brand new copy, but typically, only the book itself.

Related Products


  • MyCommunicationLab CourseCompass with Pearson eText -- Standalone Access Card -- for Public Relations A Values-Driven Approach
    MyCommunicationLab CourseCompass with Pearson eText -- Standalone Access Card -- for Public Relations A Values-Driven Approach
  • Mycommunicationlab with E-Book Student Access Code Card for Public Relations : A Values-Driven Approach (Standalone)
    Mycommunicationlab with E-Book Student Access Code Card for Public Relations : A Values-Driven Approach (Standalone)
  • Public Relations : A Value Driven Approach
    Public Relations : A Value Driven Approach
  • Public Relations : A Values-Driven Approach
    Public Relations : A Values-Driven Approach
  • Public Relations : A Values-Driven Approach
    Public Relations : A Values-Driven Approach
  • Public Relations : A Values-Driven Approach
    Public Relations : A Values-Driven Approach
  • Public Relations A Value Driven Approach with MyCommunicationLab with eText -- Access Card Package
    Public Relations A Value Driven Approach with MyCommunicationLab with eText -- Access Card Package
  • Public Relations A Values-Driven Approach, Cases Edition
    Public Relations A Values-Driven Approach, Cases Edition




Summary

In a time when society is holding individuals and organizations to high standards of conduct,Public Relations: A Values-Driven Approachteaches students how to build ethical, productive relationships with strategic constituencies. Public relations careers; history of public relations; communication theory and public opinion; ethics and law; research and evaluation; public relations planning; public relations tactics; writing and presentation skills; communication technology; crisis communication; public relations and marketing; and cross-cultural communication. Introductory public relations

Author Biography

Charles Marsh is an associate professor at the William Allen White School of Journalism and Mass Communications at the University of Kansas.

Table of Contents

Preface
About the Authors
Foundations of Public Relations
What Is Public Relations?
Public Relations: Everywhere You Look
A Profession Gaining in Respect
Why a Public Relations Career?
The Public Relations Process
The Role of Values in Public Relations
Values-Driven Public Relations
Memo from the Field: Judith T. Phair, Advantage Communication
Jobs in Public Relations
Where the Jobs Are
Public Relations Activities and Duties
Working Conditions and Salaries
Whatrsquo;s Important in a Job?
Memo from the Field: John Echeveste, Valencia Perez & Echeveste Public Relations
A Brief History of Public Relations
Why History Is Important to You
Premodern Public Relations
The Seedbed Years
War and Propaganda
The Postwar Boom
The Downsizing of the United States
The New Millennium
Memo from the Field: Edward M. Block
The Publics in Public Relations
What Is a Public?
The Publics in Public Relations
What Do We Need to Know about Each Public?
The Traditional Publics in Public Relations
Memo from the Field: David A. Narsavage, The Aker Partners, Inc
Communication Theory and Public Opinion
The Power of Public Opinion
A Communication Model
Mass Communication Theories
Motivation
Persuasion and Public Opinion
Memo from the Field: Jane Hazel, Health Canada
Ethics and Social Responsibility in Public Relations
What Are Ethics?
Objectivity versus Advocacy: A Misleading Ethics Debate
Challenges to Ethical Behavior
The Rewards of Ethical Behavior
Trust and Corporate Social Responsibility
Beyond CSR: Strengthening Ethical Behavior
Memo from the Field: Carol Cone, Cone, Inc
The Public Relations Process
Research and Evaluation
For Love or Money?
The Value of Research and Evaluation
Developing a Research Strategy: What Do I Want to Know?
Developing a Research Strategy: How Will I Gather Information?
Survey Research
Analyzing Survey Results
Memo from the Field: Dr. David B. Rockland, Ketchum
Planning: The Strategies of Public Relati
Table of Contents provided by Publisher. All Rights Reserved.


Please wait while the item is added to your cart...