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Public Relations Writing : Form and Style,9781439082720

Public Relations Writing : Form and Style

by ;
Edition:
9th
ISBN13:

9781439082720

ISBN10:
1439082723
Format:
Paperback
Pub. Date:
1/1/2010
Publisher(s):
Cengage Learning
List Price: $195.33

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Customer Reviews

Really helpful textbook  March 27, 2011
by


This is a great PR textbook. It has all of the essentials for PR writing along with general PR information; this textbook is very helpful and informative. I have really enjoyed reading it for class and really recommend it for any PR professional that is looking to brush up on their writing skills; I would like to mention good service I have with ecampus.






Public Relations Writing : Form and Style: 5 out of 5 stars based on 1 user reviews.

Summary

Public Relations Writing: Form And Style combines the practical approach of a trade book with the fundamental principles and theories of Public Relations to provide you with the essential techniques and methods needed to write with understanding and purpose.

This textbook guides you through a logical progression of PR writing, starting with an explanation of how this kind of writing is unique and by exploring the legal and ethical obligations. It will also introduce you to the different styles and techniques behind writing principles that you'll need to develop.

The Ninth Edition features a "writing for select publics" section that covers Public Relations writing assignments that you'll likely come across early in your career: emails, memos, letters, reports and proposals, backgrounders and position papers. Writing for mass media and the more complex public relations writing functions, including media kits, media pitches, print and online newsletters, brochures, magazines, including those online, and annual reports are also covered in this comprehensive guide.

The new edition features a separate exercise book that contains 3 PR Scenarios and a Quick-Study for each chapter.

Table of Contents

PR Writing: Role & Responsibility
Public Relations and the Writer
Ethical and Legal Responsibilities of the PR Writer
Persuasion
Preparing to Write
Research for the Public Relations Writer
The Public Relations Planning Process
Writing Principles
Writing to Clarify and Simplify the Complex
Grammar, Spelling and Punctuation
Writing for Traditional & New Media
Writing for Converged Traditional Media and Social Media
Media Kits, Media Pitches, Backgrounders & Position Papers
Writing for Select Publics
Message Design Concepts
Email, Memos and Letters
Reports & Proposals
Writing Advertising Copy
Newsletters
Brochures
Magazines
Speeches and Other Presentations
Writing in Turbulent Times
Crisis Communication
Readability Formulas
Copy Fitting
Table of Contents provided by Publisher. All Rights Reserved.


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