9780495566762

Public Relations Writing: Form and Style W/Errata Sheet

by ;
  • ISBN13:

    9780495566762

  • ISBN10:

    0495566764

  • Edition: 8th
  • Format: Paperback
  • Copyright: 9/4/2007
  • Publisher: Wadsworth Publishing
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Summary

PUBLIC RELATIONS WRITING: FORM AND STYLE combines the practical approach of a trade book with the fundamental principles and theories of Public Relations to provide you with the essential techniques and methods needed to write with understanding and purpose. This text guides you through a logical progression of PR writing, starting with an explanation of how this kind of writing is unique and by exploring the legal and ethical obligations. The writing principles section, which covers both style and techniques, is followed by Public Relations writing assignments that you'll likely have to do in your early jobs: emails, memos, letters, reports and proposals, backgrounders and position papers. Writing for mass media and the more complex public relations writing functions, including media kits, media pitches, print and online newsletters, brochures, magazines, including those online, and annual reports are also covered in this comprehensive guide.

Table of Contents

PR Writing: Role and Responsibility
Public Relations and the Writer
Ethical and Legal Responsibilities of the PR Writer
Persuasion
Research for the Public Relations Writer
The Public Relations Planning Process
Writing Principles
Writing to Clarify and Simplify the Complex: Style and Content
Grammar, Spelling and Punctuation
Writing for Select Publics
Email, Memos, Letters, Reports and Proposals
Writing for Mass Media Publics
News Releases for Print Media
News for Broadcasting
Features for Print and Broadcasting
Message Design Concepts
Writing Advertising Copy
Writing for a Media Mix
Writing for the Internet
Media Kits and Media Pitches
Speeches and Other Presentations
Newsletters
Brochures
Magazines and Annual Reports
Crisis Communication
Readability Formulas
Copy Fitting
Table of Contents provided by Publisher. All Rights Reserved.

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