Public Speaking : An Audience-Centered Approach

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  • Edition: 8th
  • Format: Paperback
  • Copyright: 2/9/2011
  • Publisher: Pearson
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Updated in a new 8th edition, #xA0; Public Speaking: An Audience-Centered Approachbrings theory and practice together. Its distinctive and popular approach emphasizes the importance of analyzing and considering the audience at every point in the speech making process. This model of public speaking is the foundation of the book, and it guides the reader through the step-by-step process of public speaking, focusing their attention on the dynamics of diverse audiences, and narrowing the gap between practice and the real world.

Table of Contents

Table of Contents:

Each chapter concludes with “Study Guide” and “Speech Workshop.”


CHAPTER 1 Speaking with Confidence

Why Study Public Speaking?

The Communication Process

The Rich Heritage of Public Speaking

Improving Your Confidence as a Speaker

An Overview of Audience-Centered Public Speaking


CHAPTER 2 Speaking Freely and Ethically

Speaking Freely

Speaking Ethically

Speaking Credibly


CHAPTER 3 Listening to Speeches

Overcoming Barriers to Effective Listening 

How to Become a Better Listener

Improving Listening and Critical Thinking Skills

Analyzing and Evaluating Speeches


CHAPTER 4 Analyzing Your Audience

Gather Information about Your Audience

Analyze Information about Your Audience

Adapting to Your Audience

Analyzing Your Audience before You Speak

Adapting to Your Audience as You Speak

Analyzing Your Audience after You Speak


CHAPTER 5 Developing Your Speech

Select and Narrow Your Topic

Determine Your Purpose

Develop Your Central Idea

Generate and Preview Your Main Ideas

Meanwhile, Back at the Computer . . .


CHAPTER 6 Gathering and Using Supporting Material

Sources of Supporting Material

Research Strategies

Types of Supporting Material

The Best Supporting Material


CHAPTER 7 Organizing Your Speech

Organizing Your Main Ideas

Subdividing Your Main Ideas

Integrating Your Supporting Material

Developing Signposts

Supplementing Signposts with Presentation Aids


CHAPTER 8 Introducing and Concluding Your Speech

Purposes of Introductions

Effective Introductions

Purposes of Conclusions

Effective Conclusions


CHAPTER 9 Outlining and Revising Your Speech

Developing Your Preparation Outline

Revising Your Speech

Developing Your Delivery Outline and Speaking Notes


CHAPTER 10 Using Words Well: Speaker Language and Style

Differentiating Oral and Written Language Styles

Using Words Effectively

Adapting Your Language Style to Diverse Listeners

Crafting Memorable Word Structures

Using Memorable Word Structures Effectively


CHAPTER 11 Delivering Your Speech

The Power of Speech Delivery

Methods of Delivery

Characteristics of Effective Delivery

Audience Diversity and Delivery

Rehearsing Your Speech: Some Final Tips

Delivering Your Speech

Responding to Questions


CHAPTER 12 Using Presentation Aids

The Value of Presentation Aids

Types of Presentation Aids

Guidelines for Developing Presentation Aids

Guidelines for Using Presentation Aids


CHAPTER 13 Speaking to Inform

Types of Informative Speeches

Strategies to Enhance Audience Understanding

Strategies to Maintain Audience Interest

Strategies to Enhance Audience Recall

Developing an Audience-Centered Informative Speech


CHAPTER 14 Understanding Principles of Persuasive Speaking

Persuasion Defined

How Persuasion Works

How to Motivate Listeners

How to Develop Your Persuasive Speech


CHAPTER 15 Using Persuasive Strategies

Enhancing Your Credibility

Using Logic and Evidence to Persuade

Using Emotion to Persuade

Strategies for Adapting Ideas to People and People to Ideas

Strategies for Organizing Persuasive Messages


CHAPTER 16 Speaking for Special Occasions and Purposes

Public Speaking in the Workplace

Ceremonial Speaking

After-Dinner Speaking: Using Humor Effectively    




APPENDIX A Speaking in Small Groups

Solving Problems in Groups and Teams

Participating in Small Groups

Leading Small Groups


APPENDIX B Speeches for Analysis and Discussion

I Have a Dream by Martin Luther King Jr.

Inaugural Address by Barack Obama

Find Your Passion, and Find a Way to Get Paid to Follow It by Anne Lynam Goddard

Sticky Ideas: Low-Tech Solutions to a High-Tech Problem by Richard L. Weaver II

Land of the Free Because of the Homeless by Shaunna Miller




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