Public Speaking An Audience-Centered Approach

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  • Edition: 9th
  • Format: Paperback
  • Copyright: 2/11/2014
  • Publisher: Pearson

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Supplemental Materials

What is included with this book?

  • The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.
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An audience-centered approach to public speaking


Public Speaking: An Audience-Centered Approach, 9/e brings theory and practice together. Its distinctive and popular approach emphasizes the importance of analyzing and considering the audience at every point in the speech-making process. This model of public speaking is the foundation of the text, and it guides students through the step-by-step process of public speaking, focusing their attention on the dynamics of diverse audiences, and narrowing the gap between the classroom and the real world.


MyCommunicationLab is an integral part of the Beebe/Beebe program. With extensive opportunities for the application of course content, MyCommunicationLab helps students become better speakers and master key public speaking concepts. Interactive videos provide students with the opportunity to watch and evaluate sample speeches. Online self-assessments and pre- and post-tests help students assess their comfort level with public speaking and their knowledge of the material. MediaShare allows students to post speeches and share them with classmates and instructors.


Teaching and Learning Experience

This program will provide a better teaching and learning experience—for you and your students. It:

  • Uses an Audience-Centered Approach: The audience-centered approach is the hallmark of this top selling text and the authors’ approach to public speaking.
  • Provides Material for Supporting First Speeches: Encourages students facing their first speech assignment by providing an overview of the public speaking process and suggestions for developing and delivering their speech with confidence.
  • Focuses on Skill Development: Learning Objectives, a Study Guide, Recap boxes and more help students check their understand of key material and focus on important concepts.
  • Personalizes Learning with MyCommunicationLab: The new MyCommunicationLab delivers proven results in helping students succeed, and provides engaging experiences that personalize learning.

Note: You are purchasing a standalone product; MyCommunicationLab does not come packaged with this content. If you would like to purchase both the physical text and MyCommunicationLab search for ISBN-10: 013381498X / ISBN-13: 9780133814989. This package includes: 0205890857 / 9780205890859 NEW MyCommunicationLab with Pearson eText -- Valuepack Access Card and 0205914632 / 9780205914630 Public Speaking: An Audience-Centered Approach

ALERT: Before you purchase, check with your instructor or review your course syllabus to ensure that you select the correct ISBN. Several versions of Pearson's MyLab & Mastering products exist for each title, including customized versions for individual schools, and registrations are not transferable. In addition, you may need a CourseID, provided by your instructor, to register for and use Pearson's MyLab & Mastering products.



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Author Biography

Steven A. Beebe is serving in his 28th year as Chair, of the Department of Communication Studies at
Texas State University. He is Regents’ and University Distinguished Professor of Communication Studies. He also served as Associate Dean of College of Fine Arts and Communication for 25 years. Steve is an author and co-author of twelve books (with multiple editions totaling more than 65 books), more than 50 articles and book chapters, as well as over 150 papers and presentations at professional conferences. Steve’s communication books have been used at hundreds of colleges and universities throughout the world making him one of the top communication textbook authors in the United States. Steve is President of the National Communication Association (NCA), the largest professional communication association in the world.


Susan J. Beebe has been on the faculty of the Department of English at Texas State University-San Marcos since 1988.  As Director of Lower-Division Studies in English, she directs the first-year writing and sophomore literature programs and helps to train and mentor some 60 graduate teaching assistants annually. Sue’s professional interests and expertise encompass both oral and written communication.  She has co-authored with Steven Beebe several communication textbooks used at more than a thousand universities worldwide.  In addition, she has published articles, conference papers, and teaching materials in both English and communication studies.

Table of Contents

In this Section:

1. Brief Table of Contents

2. Full Table of Contents


1. Brief Table of Contents


Chapter 1: Speaking with Confidence  
Chapter 2: Presenting Your First Speech  
Chapter 3: Speaking Freely and Ethically  
Chapter 4: Listening to Speeches  
Chapter 5: Analyzing Your Audience  
Chapter 6: Developing Your Speech  
Chapter 7: Gathering and Using Supporting Material  
Chapter 8: Organizing and Outlining Your Speech  
Chapter 9: Introducing and Concluding Your Speech  
Chapter 10: Using Words Well: Speaker Language and Style 
Chapter 11: Delivering Your Speech  
Chapter 12: Using Presentation Aids  
Chapter 13: Speaking to Inform  
Chapter 14: Understanding Principles of Persuasive Speaking  
Chapter 15: Using Persuasive Strategies  
Chapter 16: Speaking for Special Occasions and Purposes 
Appendix A: Speaking in Small Groups  
Appendix B: Speeches for Analysis and Discussion  

2. Full Table of Contents


Chapter 1: Speaking with Confidence
What is Public Speaking?
Why Study Public Speaking?
The Communication Process
The Rich Heritage of Public Speaking
Improving Your Confidence as a Speaker


Chapter 2: Presenting Your First Speech
Consider Your Audience
Select and Narrow Your Topic
Determine Your Purpose
Develop Your Central Idea
Generate the Main Ideas
Gather Supporting Material
Organize Your Speech
Rehearse Your Speech
Deliver Your Speech


Chapter 3: Speaking Freely and Ethically
Speaking Freely
Speaking Ethically


Chapter 4: Listening to Speeches

Overcoming Barriers to Effective Listening
How to Become a Better Listener
Improving Listening and Critical Thinking Skills
Analyzing and Evaluating Speeches

Chapter 5: Analyzing Your Audience
Gathering Information about Your Audience
Analyzing Information about Your Audience
Adapting to Your Audience
Analyzing Your Audience before You Speak
Adapting to Your Audience as You Speak
Analyzing Your Audience after You Speak


Chapter 6: Developing Your Speech
Select and Narrow Your Topic
Determine Your Purpose
Develop Your Central Idea
Generate and Preview Your Main Ideas
Meanwhile, Back at the Computer . . .


Chapter 7: Gathering and Using Supporting Material
Sources of Supporting Material
Research Strategies
Types of Supporting Material
The Best Supporting Material


Chapter 8: Organizing and Outlining Your Speech
Organizing Your Main Ideas
Integrating Your Supporting Material
Organizing Your Speech for the Ears of Others: Signposting
Outlining Your Speech


Chapter 9: Introducing and Concluding Your Speech
Purposes of Introductions
Effective Introductions
Purposes of Conclusions
Effective Conclusions


Chapter 10: Using Words Well: Speaker Language and Style
Using Words Effectively
Adapting Your Language Style to Diverse Listeners
Crafting Memorable Word Structures


Chapter 11: Delivering Your Speech
The Power of Speech Delivery
Methods of Delivery
Characteristics of Effective Delivery
Audience Diversity and Delivery
Rehearsing Your Speech: Some Final Tips
Delivering Your Speech
Responding to Questions


Chapter 12: Using Presentation Aids
The Value of Presentation Aids
Types of Presentation Aids
Guidelines for Developing Presentation Aids
Guidelines for Using Presentation Aids


Chapter 13: Speaking to Inform

Types of Informative Speeches
Strategies to Enhance Audience Understanding
Strategies to Maintain Audience Interest
Strategies to Enhance Audience Recall
Developing an Audience-Centered Informative Speech


Chapter 14: Understanding Principles of Persuasive Speaking
The Goals of Persuasion
How Persuasion Works
How to Motivate Listeners
How to Develop Your Audience-Centered Persuasive Speech


Chapter 15: Using Persuasive Strategies
Enhancing Your Credibility
Using Logic and Evidence to Persuade
Using Emotion to Persuade
Strategies for Adapting Ideas to People and People to Ideas
Strategies for Organizing Persuasive Messages


Chapter 16: Speaking for Special Occasions and Purposes
Public Speaking in the Workplace
Ceremonial Speaking
After-Dinner Speaking: Using Humor Effectively


Appendix A: Speaking in Small Groups 
Solving Problems in Groups and Teams 
Participating in Small Groups 
Leading Small Groups 


Appendix B: Speeches for Analysis and Discussion 
I Have a Dream, Martin Luther King Jr. 
2013 Inaugural Address, Barack Obama
Duke University Commencement Address, Melinda Gates
You’re Not Special, David McCullough, Jr.
Elvis, Angelitta Armijo


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