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Public Speaking : Strategies for Success

by
Edition:
2nd
ISBN13:

9780205286515

ISBN10:
0205286518
Format:
Paperback
Pub. Date:
4/1/1999
Publisher(s):
Allyn & Bacon, Inc.

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Summary

The author, one of today's leading scholars in speech communication, encourages the reader to think through and about the public speaking process. Zarefsky urges consideration of the diversity of audiences, occasions, and speakers in the choice of a specific purpose, a relevant topic, and the appropriate material to make a successful speech. The author ties public speaking success to the development of strategies.


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