Publishing E-books for Dummies

by Luke, Ali

Edition:

1st

ISBN13:

9781118342909

ISBN10:

1118342909

Format:

Paperback

Pub. Date:

9/11/2012

Publisher(s):

For Dummies

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Summary

eBooks For Dummieswill cover creating, selling and marketing e-books, both fiction and non-fiction. "eBook" in this context would cover any digital text presented in downloadable form (primarily .pdf, .mobi and .epub) and sold online. The book will include instructions on formatting and on selling the e-book once complete - via Amazon, Smashwords and the reader's own website. The author will discuss marketing, and offer advice on blogging, social media and building an online platform. Key technologies covered would include Microsoft Word, Open Office, Calibre (conversion software), WordPress, e-junkie (shopping cart software), Facebook, Twitter and Goodreads. There will also be coverage of the major e-reader devices that the reader should be aware of: the Kindle, Kobo, Sony Reader, Nook, and the iPad (and other tablets).

Author Biography

Ali Luke is an e-book author, an editor, and a publisher as well as a writing coach. She has written more than a dozen e-books, and has worked with clients on every step of creating and publishing their e-books. Visit her website at www.aliventures.com and join her 4,000 Twitter followers at @aliventures.

Introduction 1

Part I: Getting to Know E-Books 7

Chapter 1: Introducing E-Book Basics 9

Chapter 2: Joining the E-Book Revolution 17

Chapter 3: The Minimum You Must Do to Write an E-Book 29

Part II: Creating Your E-Book 41

Chapter 4: Formatting Your E-Book Manuscript in Word 43

Chapter 5: Designing a Professional E-Book Cover (Without Spending a Fortune) 63

Chapter 6: Creating an Instant E-Book Using a PDF File 81

Chapter 7: Creating an Interactive E-Book with iBooks Author 89

Chapter 8: Creating MOBI or EPUB Files with Calibre 97

Part III: Creating Your Website 109

Chapter 9: Using WordPress to Set Up a Website or Blog 111

Chapter 10: Crafting an Effective Sales Page for Your E-Book 129

Part IV: Selling Your E-Book 145

Chapter 11: Pricing Your E-Book Effectively 147

Chapter 12: Using E-junkie to Sell and Deliver Your E-Book 161

Chapter 13: Listing Your E-Book on Amazon’s Kindle Direct Publishing 173

Chapter 14: Using Smashwords to Distribute Your E-Book to Other Retailers 191

Part V: Marketing Your E-Book 205

Chapter 15: Marketing Your E-Book via Amazon and Other Online Stores 207

Chapter 16: Promoting Your E-Book on Facebook and Twitter 217

Chapter 17: Promoting Your E-Book on Goodreads 231

Chapter 18: Using Blogs and E-Mail Lists to Promote Your E-Book 241

Part VI: The Part of Tens 255

Chapter 19: Ten Common E-Book Problems — and How to Fix Them 257

Chapter 20: Ten Tips for Editing and Proofreading Your E-Book 267

Chapter 21: Ten Ways to Enhance Your E-Book Sales — or Your Career 275