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This book is the only guide to using qualitative methods in communication research. It introduces students to every step of the research process, from developing research topics and questions, through to writing a final report.
The authors have concentrated on making the new edition accessible to undergraduate as well as graduate students; providing guidance on contemporary ethical, political, and practical issues; including a new chapter on analyzing material culture; and showing how new media are not only a topic for research but also the means of recording, analyzing, and representing data.
“The use of examples from media and communication exhibit a very wide reading of the discipline. The writers do a great job keeping up with current technologies that assist in qualitative inquiry!” (John R. Baldwin)
Table of Contents
|Introduction to Qualitative Communication Research|
|Introduction: Working With (and Studying) Cops|
|Four Paradigms and (Maybe) a Funeral: A Brief History of Qualitative Communication Research|
|Feeling Corporate, Going Global: Two Trends in Qualitative Communication Research|
|Looking Closer: The Conduct of Qualitative Research in Communication|
|Theoretical Traditions and Qualitative Communication Research|
|Qualitative Research and Communication Theory|
|The Phenomenological Tradition|
|The Sociocultural Tradition|
|The Critical Tradition|
|Design I: Planning Research Projects|
|"My City, My Society, and My Life" - Renee's Story|
|Sources of Research Ideas|
|Moving Toward a Commitment|
|Evaluating the Scene|
|Design II: Implementing Research Projects|
|Human Subject Protections|
|The Research Proposal|
|Producing Data I: Participating, Observing, and Recording Social Action|
|Introduction: Fieldwork, Ethnography, and Participant-Observation|
|Successful Participant Observation|
|New Media and Participant Observation|
|Producing Data II: Qualitative Interviewing|
|Purposes of the Qualitative Interview|
|Types of Interviews in Communication Research|
|The Practices of Interviewing|
|Question Design and Use|
|Producing Data III: Analyzing Material Culture and Documents|
|Sense Making: Qualitative Data Analysis and Interpretation|
|Qualitative Data Analysis|
|Tools for Analysis|
|Writing, Authoring, and Publishing|
|Introduction: Going Public|
|The Crisis of Representation|
|After the Fall: Reading and Writing Qualitative Research|
|Institutional Contexts of Qualitative Writing|
|The Craft of Qualitative Writing: Three Types of Format and Their Related Strategies|
|Some Final Thoughts on Writing|
|Table of Contents provided by Ingram. All Rights Reserved.|