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Qualitative Media Analysis
by David L. AltheideEdition:
2nd
ISBN13:
9781452230054
ISBN10:
1452230056
Format:
Paperback
Pub. Date:
10/2/2012
Publisher(s):
SAGE Publications, Inc
List Price: $26.00
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This is the 2nd edition with a publication date of 10/2/2012.
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Summary
In order to prepare a successful research project, a qualitative researcher often must consult media documents of various types. Author David L. Altheide shows the reader how to obtain, categorize, and analyze these different media documents in this entry in the Qualitative Research Methods series. He looks at traditional primary documents such as newspapers and magazines but also at more recent forms--television newscasts and cyberspace. The use of student examples of research protocols makes this book a useful primer in deriving meaning from the bombardment of media documents a qualitative researcher faces.
