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Qualitative Research Methods : Collecting Evidence, Crafting Analysis, Communicating Impact,9781405192033
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Qualitative Research Methods : Collecting Evidence, Crafting Analysis, Communicating Impact



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This is the edition with a publication date of 1/4/2013.

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Qualitative Research Methods is a comprehensive, all-inclusive resource for the theory and practice of qualitative/ethnographic research methodology. Serves as a "how-to" guide for qualitative/ethnographic research, detailing how to design a project, conduct interviews and focus groups, interpret and analyze data, and represent it in a compelling manner Demonstrates how qualitative data can be systematically utilized to address pressing personal, organizational, and social problems Written in an engaging style, with in-depth examples from the author's own practice Comprehensive companion website includes sample syllabi, lesson plans, a list of helpful website links, test bank and exam review materials, and exercises and worksheets, available upon publication at

Author Biography

Sarah J. Tracy is Associate Professor of Human Communication at Arizona State University-Tempe. She has contributed more than 50 essays to such publications as Qualitative Inquiry, Communication Monographs, Management Communication Quarterly, and others. Dr. Tracy’s research has garnered international acclaim and she regularly serves as qualitative methodology expert for granted research.

Table of Contents

Detailed contents viii

Preface: is this book for me? xiv

1 Developing contextual research that matters 1

2 Entering the conversation of qualitative research 20

3 Paradigmatic reflections and theoretical foundations 37

4 Fieldwork and fieldplay: Negotiating access and exploring the scene 64

5 Proposal writing: Explaining your research to institutional review boards, instructors, supervisory committees, and funding agencies 87

6 Field roles, fieldnotes, and field focus 105

7 Interview planning and design: Sampling, recruiting, and questioning 130

8 Interview practice: Embodied, mediated, and focus-group approaches 157

9 Data analysis basics: A pragmatic iterative approach 183

10 Advanced data analysis: The art and magic of interpretation 203

11 Qualitative quality: Creating a credible, ethical, significant study 227

12 Writing Part 1: The nuts and bolts of qualitative tales 251

13 Writing Part 2: Drafting, polishing, and publishing 273

14 Qualitative methodology matters: Exiting and communicating impact 296

Appendix A Fieldnote 315

Appendix B Focus group guide 317

Appendix C Interview transcription excerpts 321

References 325

Index 341

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