Quantitative Methods for Business (with Printed Access Card)

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  • Edition: 11th
  • Format: Hardcover w/ Access Card
  • Copyright: 2/11/2009
  • Publisher: South-Western College Pub
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This revision of QUANTITATIVE METHODS FOR BUSINESS provides students with a conceptual understanding of the role that quantitative methods play in the decision-making process. This text describes the many quantitative methods that have been developed over the years, explains how they work, and shows how the decision-maker can apply and interpret data. Written with the non-mathematician in mind, this text is applications-oriented. Its "Problem-Scenario Approach" motivates and helps students understand and apply mathematical concepts and techniques. In addition, the managerial orientation motivates students by using examples that illustrate situations in which quantitative methods are useful in decision making.

Table of Contents

Introduction to Probability
Probability Distributions
Decision Analysis
Utility and Game Theory
Introduction to Linear Programming
Linear Programming: Sensitivity Analysis and Interpretation of Solution
Linear Programming Applications in Marketing, Finance, and Operations Management
Distribution and Network Models
Integer Linear Programming
Advanced Optimization Applications
Project Scheduling: PERT/CPM
Inventory Models
Waiting Line Models
Markov Processes
Appendixes A-G
Table of Contents provided by Publisher. All Rights Reserved.

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