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Updated in its 3rdedition, Lind's Race/Gender/Class/Mediacontains 51 readings that help readers to think critically about issues of race and gender in the media. The readings address a multitude of topics in three major sectionsAudience, Content, and Productionand approach the matter of race and gender in the media from rhetorical, social scientific, and critical/cultural perspectives. The author places strong importance to introducing the material in the text and orienting the reader to the content through overviews, context-specific introductions, and descriptions of each reading.

Table of Contents

Prefacep. xii
Laying a Foundation for Studying Race, Gender, Class, and the Mediap. 1
Audiencesp. 13
Media Effectsp. 17
The social Psychology of stereotypes: Implications for media Audiencesp. 17
"He Was A Black Guy": How The News Continues To Create Fear Of Blacksp. 24
Media Literacy In Eating Disorder Treatmentp. 31
Believing Blogs: Does A Blogger's Gender Influence Credibility?p. 37
Video Game Design and Acceptance of Hate Speech in Online Gamingp. 44
Audience Studiesp. 50
Women With Physical Disabilities, Body Image, Media, And Self-Conceptionp. 50
Negotiating The Mediascape: Asian American Men And American Mass Mediap. 56
Man Up: Viewer Responses to Images of Less Than Ideal Males in Advertisingp. 63
How TV Makes Arabs and Muslims Feel about Themselvesp. 68
Finding Home in A Song and A Dance: Nation, Culture, Bollywoodp. 74
"Why Don't You Act Your Color?": Pre-Teen Girls, Identity, And Popular Musicp. 81
Arguing Over Images: Native American Mascots and Racep. 87
Produsagep. 95
Dreaming In Colour: Fan Fiction as Critical Receptionp. 95
Crank Dat Barack Obama! Social Media And The 2008 Presidential Electionp. 101
How College Students Display Ethnic Identity On Facebookp. 107
"Walking In The City" In An Age Of Mobdle Technologffisp. 113
Becoming Modular: The (Re-)Assembled Queer "Male" Body And Its Digitally Enabled Sexual Economyp. 118
Contentp. 125
Journalism, Advertising, and Public Relationsp. 128
Why Are Some Bullying Victims More Newsworthy Than Others?p. 128
What's in A Name?: Framing The Immigration Storyp. 134
Framing Feminismp. 140
"Outwhiting The Whites": An Examination Of The Persistence Of Asian American Model Minority Discoursep. 148
The Unchanging Face Of The News: A Content Analysis Of Online News Sitesp. 155
Gambling With Identity: American Indian Self-Representations On Tribal Web Sitesp. 160
Marketing Authenticity: "Real Indians" As Coming Attractions In Contemporary Hollywoodp. 167
Advertising And Hispanic Culturep. 172
"The More You Subtract The More You Add": Cutting Girls Down To Size In Advertisingp. 179
Film and Entertainment Televisionp. 186
"People Tell Me I'm White": Stephen Colbert And Comic Deconstruction Of Colorblindnessp. 186
Race, Fflerarchy, And Hyenaphobia In The Lion Kingp. 192
Bella's Choice: Deconstructing Ideology And Power In The Twilight Sagap. 198
Mass Media, Mass Media Indians And American Indiansp. 203
It's Okay That We Backstab Each Other: Cultural Myths That Fuel The Battling Female In The Bachelorp. 207
Is Daddy's Little Gril A Bitch Or A Princess?: Narratives Of Female Identity On My Super Sweet 16p. 213
City: Homonormativity Fn Abc's Brothers And Sistersp. 218
Postfeminism, Motherhood And Multiple Personalities On Prime-Time Televisionp. 224
Mothers In Mediap. 231
Wicked Stepmothers Wear Dior: Hollywood's Modern Fairy Talesp. 236
Music and New Mediap. 244
Anti-Gay Speech on The Internet and The Movement to Counteract Cyber-Hatep. 244
Mining The Opinion of The Globep. 250
Community Blogging as Relational and Identity Resolution: Gender, Race, And The Postsecret Phenomenonp. 263
Eminem's Love The Way You Lie And The Normalization Of Violence Against Womenp. 263
Audreymagazine.Com: Portrayals Of Asian American Women Online By Asian American Womenp. 268
Gender And Race As Meaning Systems: Understanding Theoretical, Historical, And Institutional Implications Of Sexualized Imagery In Rap Musicp. 273
Conflict Diamonds, Globalization, And Consumption: An Examination Of Kanye West's Diamonds From Sierra Leonep. 279
Resdent Racist: Embodiment And Game Controller Mechanicsp. 284
Productionp. 291
Producing Media Contentp. 293
Exploring Gay/Straight Relationships on Local Television Newsp. 293
The Tomjoyner Morning Show: Activist Urban Radio In The Age Of Consolidationp. 300
Reflections On Being A Community Journalistp. 307
Locating Butch In Out Of Bounds: Female Football Players, Expressions Of Masculinity, And Participatory Cinemap. 309
Media/Communication Organizationsp. 316
Poor Magazine And Civic Engagement Through Community Mediap. 316
Women in TV and Radio Newsp. 322
Planning To Succeed: Role Models Of Women Working in Mediated Message Industrdsp. 328
Epilogue and Resourcesp. 335
Contributorsp. 351
Appendix: Alternate Tables of Contentsp. 357
Table of Contents provided by Ingram. All Rights Reserved.

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