What does the Frankfurt School have to say about the creative industries? Does the spread of Google prove we now live in an information society? How is Madonna an example of postmodernism? How new is new media? Does the power of Facebook mean we're all media makers now?
Part I Reading theory
2 What is theory?
3 What is reading?
Part II Key thinkers and schools of thought
4 Liberal press theory
Reading: Mill, J.S. (1997 ) Of the liberty of thought and discussion, in Bromley, M. and OMalley, T. (eds) A Journalism Reader, London: Routledge, pp. 22-6.
5 F.R. Leavis
Reading: Leavis, F.R. (1930) Mass Civilisation and Minority Culture, Cambridge: Minority Press.
6 The Frankfurt school
Reading: Horkheimer, M. and Adorno, T.W. (2002 ) Dialectic of Enlightenment: Philosophical fragments, translated by Jephcott, E. Stanford, California: Stanford University Press. Excerpt from Chapter 4, The culture industry: enlightenment as mass deception, pp. 948.
7 Harold D. Lasswell
Reading: Lasswell, H.D. (1948) The structure and function of communication in society, in Bryson, L. (ed.) The Communication of Ideas, New York: Harper and Brothers, pp. 37-51.
8 The Columbia school
Reading: Lazarsfeld, P.F. and Merton, R.K. (1948) Mass communication, popular taste and organized social action, in Bryson, L (ed.) The Communication of Ideas, New York: Harper and Brothers, pp. 95118.
9 C. Wright Mills: Mass society theory
Reading: Mills, C.W. (1956) The mass society, in Mills, C.W. (ed.) The Power Elite, London: Oxford University Press, pp. 298-324.
10 The Toronto school
Reading: Innis, H.A. (1951a) The bias of communication, in The Bias of Communication, Toronto: University of Toronto Press, pp. 3360.
11 The Centre for Contemporary Cultural Studies
Reading: Hall, S. (1980c) Encoding/Decoding, in Culture, Media, Language: Working papers in cultural studies, 19729, Hall, S., Hobson, D., Lowe, A. and Willis, P. (eds), London: Hutchinson, pp. 12838.
Part III Approaches to media theory
12 Political economy
Reading: Herman, E.S. (1995) Media in the US political economy, in Downing, J., Mohammadi, A. and Sreberny-Mohammadi, A. (eds) Questioning the Media: A critical introduction, 2nd edition, London: Sage, pp. 77-93.
13 Public sphere
Reading: Habermas, J. (1974 ) The public sphere: an encyclopedia article, New German Critique 3 (1): 4955.
14 Media effects
Reading: Gauntlett, D. (2005) Ten things wrong with the media effects model, Theory.org.uk: the Media Theory Site, www.theory.org.uk/tenthings.html.
Reading: Todorov, T. (1990 ) Genres in Discourse, translated by Porter, C., Cambridge: Cambridge University Press, pp. 2738.
16 Feminist media theory
Reading: van Zoonen, L. (1994) Feminist Media Studies, London: Sage, pp. 1118, 218.
17 Cultural theory
Reading: Williams, R. (1961) The Long Revolution, Orchard Park: Broadview Press, pp. 5770.
18 New Media
Reading: Jenkins, H. (2006) Convergence Culture: Where old and new media collide, New York and London: New York University Press, pp. 2-10.
Reading: Baudrillard, J. (1994 ) The implosion of meaning in the media, in Simulacra and Simulation, translated by Glaser, S.F., Ann Arbor: University of Michigan Press, pp. 7986.
20 The information society
Reading: Webster, F. (2002) Theories of the Information Society, 2nd edition, London: Routledge, pp. 821.
Part IV Media theory in context
Reading: Hesmondhalgh, D. (2007) The Cultural Industries, 2nd edition, London: Sage, pp. 38.
Reading: Barthes, R. (1977 ) The death of the author, in Image Music Text, translated by Heath, S., London: Fontana, pp. 1428.
Reading: Ang, I. (1991) Audience-as-market and audience-as-public, in Desperately Seeking the Audience, London: Routledge, pp. 2632.
24 Audiences as producers
Reading: Shirky, C. (2008) Here Comes Everybody: How change happens when people come together, London: Penguin, pp. 55-66.