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Table of Contents
Chapter 1: Introduction
Chapter 2: Technology
"Beyond Borders," Robert Samuels
"The Judgment of Thamus," Neil Postman
On your phone
“Thumbspeak,” Louis Menand
“When texting is wrong,” Randy Cohen
“How to recognize the future when it lands on you,” Howard Rheingold
“Always-On, Always-On-You,” Sherry Turkle
Chapter 3: Music
On hip-hop and indie rock
“5 Things that Killed Hip-Hop,” J-Zone
“Miseducation of Hip Hop,” Jamilah Evelyn
Independent Rock: a casebook“A Paler Shade of White: How indie rock lost its soul,” Sasha Frere-Jones
“The Trouble with Indie Rock,” Carl Wilson
“Brainworms, Sticky Music, and Catchy Tunes,” Oliver Sacks
“Music in the Meltdown,” David Hadju
Chapter 4: Advertising
“Advertising's fifteen basic appeals,” Jib Fowles
“How advertising informs to our benefit,” John Calfee
“New info shoppers,” Mark Penn
“Shopper,” Stephen Baker
On brands and branding
“The Brand Expands,” Naomi Klein
“The Decline of Brands,” James Surowiecki
Chapter 5: Television
“TV addiction is no mere metaphor,” Robert Kubey and Mihaly Csikszentmihalyi
“Watching TV makes you smarter,” Stephen Johnson
“Gin, television, and social surplus,” Clay Shirky
On reality TV
“Reality check,” Eric Jaffe
“Singing for fame, fortune, or just attention,” Richard M. Huff
“Extreme Makeover: Home Edition: An American Fairy Tale,” Gareth Palmer
Chapter 6: Movies
“The Way We Are,” Sydney Pollack
“Film Criticism in Review,” Richard Schickel
“Why We Crave Horror Movies,” Stephen King.
“Dead Man Still Walking: Explaining the Zombie Renaissance,” Kyle Bishop.
On romantic comedy in the new millennium
“A Fine Romance,” David Denby
“Where have all the good women gone?” Kira Cochrane
Chapter 7: Sports and Games
“Champion of the World,” Maya Angelou
“Sports: A Variety of Religious Experience,” Michael Mandelbaum
“Working Out: Consumers and the Culture of Exercise,” Barbara J. Phillips
“Fixing Kids’ Sports,” Peter Cary, Randy Dotinga, and Avery Comarow
“The Meaning of Life,” Jill Lepore
“The Search for Marvin Gardens,” John McPhee
“The Chess Master and the Computer,” Garry Kasparov
Chapter 8: Popular Reading
“Twilight of the Books,” Caleb Crain
“J.K. Rowling's Ministry of Magic,” Stephen King
“Talk to the Animals,” Laura Miller
“What Girls Want,” Caitlin Flanagan
On cartoons, comics, and pictographs
“Reading Peanuts: The Secular and the Sacred,” Stephen J. Lind
“Superhero Comicbooks,” Mila Bongco
“Reading Pictographs as Popular Culture Guidebooks,” John Catalini