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Many books demonstrate how to properly shoot video or produce video, but there are hundreds of thousands of videographers who are looking for ways to create and grow their business. They need guidance from a successful independent videographer on topics such as building a brand, leveraging technology, creating a Web presence, being fluent in multiple video genres, and many other things that books about production and shooting video don't cover. Refocus: Cutting-Edge Strategies for Transforming Your Video Business takes a unique approach and is a complete guide to evolving one's video business, whether it's an individual, a small business, corporate, or freelance business in event, how-to, corporate, or wedding videography. Author Ron Dawson is considered the 'go-to'source on this type of information, voted twice by his peers in EventDV magazine as one of the top influential videographers in the industry.
Ron Dawson is President of Dare Dreamer Media, a new media marketing agency and production company whose clientele has included Apple, Adobe, Kodak, and Intuit. He is an international award-winning producer, two-time Videographer of the Year for his regional association, and twice named to the EventDV Top 25 most influential event video producers in the world. He writes a weekly blog about business and branding at bladeronner.com.
Tasra Dawson is an award-winning author who has reached billions of viewers internationally via appearances on NBC, ABC, Deeper Living, and Harvest TV . She is a driven entrepreneur who hosted a weekly online show, authored an award-winning book, trained corporate executives, and launched Dare Dreamer Press, all within the last five years. Prior to her position as Creative Director at Dare Dreamer Media, Tasra was a trainer, designer, writer, and project manager at Apple, Inc.