CART

(0) items

Relationship Selling,9780073404837

Relationship Selling

by ;
Edition:
3rd
ISBN13:

9780073404837

ISBN10:
0073404837
Format:
Hardcover
Pub. Date:
3/27/2009
Publisher(s):
McGraw-Hill/Irwin
List Price: $201.83

Rent Textbook

(Recommended)
 
Term
Due
Price
$50.46

Hurry!

Only one copy
in stock at this price.

Buy Used Textbook

In Stock Usually Ships in 24 Hours.
U9780073404837
$44.68

Buy New Textbook

In Stock Usually Ships in 24 Hours.
N9780073404837
$171.56

eTextbook

We're Sorry
Not Available

More New and Used
from Private Sellers
Starting at $3.29
See Prices

Questions About This Book?

Why should I rent this book?
Renting is easy, fast, and cheap! Renting from eCampus.com can save you hundreds of dollars compared to the cost of new or used books each semester. At the end of the semester, simply ship the book back to us with a free UPS shipping label! No need to worry about selling it back.
How do rental returns work?
Returning books is as easy as possible. As your rental due date approaches, we will email you several courtesy reminders. When you are ready to return, you can print a free UPS shipping label from our website at any time. Then, just return the book to your UPS driver or any staffed UPS location. You can even use the same box we shipped it in!
What version or edition is this?
This is the 3rd edition with a publication date of 3/27/2009.
What is included with this book?
  • The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any CDs, lab manuals, study guides, etc.
  • The Used copy of this book is not guaranteed to include any supplemental materials. Typically, only the book itself is included.
  • The Rental copy of this book is not guaranteed to include any supplemental materials. You may receive a brand new copy, but typically, only the book itself.

Related Products


  • Outlines and Highlights for Relationship Selling by Johnston and Marshall, Isbn : 9780073404837
    Outlines and Highlights for Relationship Selling by Johnston and Marshall, Isbn : 9780073404837




Summary

Now available in its third edition, Relationship Selling has struck a chord with instructors and students throughout the selling discipline. As its title suggests, Relationship Selling focuses on creating and maintaining profitable long-term relationships with customers, highlighting the salesperson as an essential element in communicating value to customers. This same approach is used successfully at firms throughout the world-no surprise given the extensive real-world sales and consulting experience of this author team. From its numerous role-plays and pedagogical aids to its student-friendly style and stellar teaching support, Relationship Selling is a fast-rising favorite of students and instructors alike.

Table of Contents

Preface
What Is Relationship Selling?
Introduction to Relationship Selling
Using Information to Understand Sellers and Buyers
Value Creation in Buyer-Seller Relationships
Ethical and Legal Issues in Relationship Selling
Recruiting and Selecting Salespeople
Training Salespeople for Sales Success
Salesperson Compensation and Incentives
Table of Contents provided by Publisher. All Rights Reserved.


Please wait while the item is added to your cart...