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Table of Contents
|What Is Relationship Selling?|
|Introduction to Relationship Selling|
|Using Information to Understand Sellers and Buyers|
|Value Creation in Buyer-Seller Relationships|
|Ethical and Legal Issues in Relationship Selling|
|Recruiting and Selecting Salespeople|
|Training Salespeople for Sales Success|
|Salesperson Compensation and Incentives|
|Table of Contents provided by Publisher. All Rights Reserved.|