9780415801850

Reputation Management: The Key to Successful Public Relations and Corporate Communication

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  • ISBN13:

    9780415801850

  • ISBN10:

    0415801850

  • Edition: 2nd
  • Format: Nonspecific Binding
  • Copyright: 11/2/2010
  • Publisher: Routledge
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Supplemental Materials

What is included with this book?

  • The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.
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Summary

With new chapters and updated examples throughout, the second edition of Reputation Management is a how-to guide for professionals and students in public relations and corporate communication. It rests on the premise that reputation can be measured, monitored, and managed. Organized by corporate communication units (media relations, employee communication, government relations, and investor relations, for example), the book provides field-tested, practical solutions to corporate reputation problems such as leaked memos, unfair treatment by the press, and negative rumors.

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