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Reputation Management : The Key to Successful Public Relations and Corporate Communication,9780415801850
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Reputation Management : The Key to Successful Public Relations and Corporate Communication

by ;
Edition:
2nd
ISBN13:

9780415801850

ISBN10:
0415801850
Format:
Nonspecific Binding
Pub. Date:
11/2/2010
Publisher(s):
Routledge
List Price: $65.95

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Questions About This Book?

What version or edition is this?
This is the 2nd edition with a publication date of 11/2/2010.
What is included with this book?
  • The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any CDs, lab manuals, study guides, etc.

Summary

With new chapters and updated examples throughout, the second edition of Reputation Management is a how-to guide for professionals and students in public relations and corporate communication. It rests on the premise that reputation can be measured, monitored, and managed. Organized by corporate communication units (media relations, employee communication, government relations, and investor relations, for example), the book provides field-tested, practical solutions to corporate reputation problems such as leaked memos, unfair treatment by the press, and negative rumors.


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