9780071763745

Reputation Rules: Strategies for Building Your Company’s Most valuable Asset

by
  • ISBN13:

    9780071763745

  • ISBN10:

    0071763740

  • Edition: 1st
  • Format: Hardcover
  • Copyright: 5/12/2011
  • Publisher: McGraw-Hill Education

Note: Supplemental materials are not guaranteed with Rental or Used book purchases.

Purchase Benefits

  • Free Shipping On Orders Over $59!
    Your order must be $59 or more to qualify for free economy shipping. Bulk sales, PO's, Marketplace items, eBooks and apparel do not qualify for this offer.
  • Get Rewarded for Ordering Your Textbooks! Enroll Now
List Price: $32.00 Save up to $16.86
  • Rent Book $20.80
    Add to Cart Free Shipping

    TERM
    PRICE
    DUE

Supplemental Materials

What is included with this book?

  • The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.
  • The Used, Rental and eBook copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.

Summary

Leverage your company's most important assetreputation! It's open season on the corporate world. With so many companies being caught and taken to task for faulty products, outrageous executive spending, and simply bad behavior, reputation is now one of a company's most important assetswhich is why you reputation management should be added to your overall strategy. In Reputation Rules, Kellogg School of Management professor Dr. Daniel Diermeier explains how to use reputation as a key strategic element. Real-life business scenarios from Mercedes, Shell, Enron, Toyota and others prove the need for reputation-management tools; Diemeier illustrates how they can be used to establish a culture that enables any organization to face any corporate mishap. Based on more than ten years of primary research, lecturing, and consulting in the area of reputation management, Reputation Rulesprovides the tools you need in a business world forever changed by headline debacles, corruption, and greed in corporate America.

Table of Contents

Forewordp. v
Preface: Two Items on the Ceo's Agendap. ix
Acknowledgmentsp. xvii
Introduction: Beyond the Obviousp. 1
Thomas off the Rails: The Decisive Moment and How to Miss itp. 9
Mercedes and the Moose: Brand Management beyond Customersp. 53
Shell Turns on the water cannons: The Growing Impact of the Second Circlep. 87
of Shower Curtains and Wastebaskets: Perks, Scandals, and Moral Outragep. 119
The Katrina Chronicles: Doing the Right Thing and Getting Credit for Itp. 139
The Terminator Gene: From Outrage to Fearp. 159
Beat the Grim Reaper: Strategic Anticipation and the Management of Reputational Riskp. 177
The Aim Team: How to Build a Sixth Sensep. 205
Andersen Before the Fall: Values, Culture, and the Teachable Momentp. 227
Conclusion: The Expert Trap: Reputation, People, and the Need for Strategic Thinkingp. 249
Notesp. 253
Indexp. 291
About The Authorp. 296
Table of Contents provided by Ingram. All Rights Reserved.

Rewards Program

Write a Review