9781119942269

Repute and Disrepute The Inside-Out Approach to Managing Corporate Reputation

by
  • ISBN13:

    9781119942269

  • ISBN10:

    1119942268

  • Format: Hardcover
  • Copyright: 3/6/2017
  • Publisher: Jossey-Bass

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Supplemental Materials

What is included with this book?

  • The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.
  • The Rental copy of this book is not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.

Summary

Learn a revolutionary new approach to promoting, defending, sustaining and, if necessary, restoring a company's reputation

In today's digitized, social networked world, a company or brand reputation can soar to dizzying heights or be buried in the blink of an eye. Never has it been more vital for every company to have a comprehensive strategy in place for managing its good name and for restoring and rebuilding its damaged reputation should the worst happen. Written by a recognized international expert in the field, this book describes an innovative new approach to reputation management. Based on author Rosa Chun's extensive experience as a reputation consultant to leading companies, worldwide, it goes beyond the broad extrapolations from research and the corporate communication and marketing strategies found in most books on the subject to provide a wholly practical, holistic approach to reputation management.

  • Includes coverage of reputation management for non-profit and public sectors, and offers a uniquely global perspective
  • Demonstrates the critical links between customer orientation, leadership, global mindset, employee engagement, new social network technologies, and strategic implementation
  • Features fascinating and instructive case studies and examples from companies across industry sectors in the U.S., Europe, and Asia

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