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Pradip Chanda is a management consultant., author, columnist and noted speaker on the subject of corporate turnarounds and start-ups. His book on turnaround management, The Second Coming: Creativity in Corporate Turnarounds has been widely acknowledged as a valuableguide for practising managers. An international edition titles Corporate Turnaround; Strategies for Renewal is distributed in many countries worldwide nad has been translated into Mandarin for distribution in China.
Table of Contents
|What Porter Didn't Have to Teach||p. 1|
|The Brand Build-up||p. 5|
|Valuing a Brand||p. 9|
|Measuring Brand Equity||p. 16|
|Emergence of the Knowledge Consumer||p. 24|
|Profile of the Knowledge Consumer||p. 28|
|Globalization of the Knowledge Consumer||p. 35|
|A Peek into the Minds of Knowledge Consumers||p. 42|
|The Trade Learns First||p. 49|
|Manufacturers Wake Up||p. 61|
|An Icon Under Pressure||p. 67|
|Building an Icon||p. 76|
|Creating a Winning Brand||p. 91|
|Strategies for the New Millennium||p. 101|
|Re-inventing Walmart||p. 108|
|The De-Beers Makeover||p. 118|
|The Audacity of Hope||p. 124|
|Table of Contents provided by Ingram. All Rights Reserved.|