What is included with this book?
Pradip Chanda is a management consultant., author, columnist and noted speaker on the subject of corporate turnarounds and start-ups. His book on turnaround management, The Second Coming: Creativity in Corporate Turnarounds has been widely acknowledged as a valuableguide for practising managers. An international edition titles Corporate Turnaround; Strategies for Renewal is distributed in many countries worldwide nad has been translated into Mandarin for distribution in China.
Foreword | p. ix |
Preface | p. xi |
What Porter Didn't Have to Teach | p. 1 |
The Brand Build-up | p. 5 |
Valuing a Brand | p. 9 |
Measuring Brand Equity | p. 16 |
Emergence of the Knowledge Consumer | p. 24 |
Profile of the Knowledge Consumer | p. 28 |
Globalization of the Knowledge Consumer | p. 35 |
A Peek into the Minds of Knowledge Consumers | p. 42 |
The Trade Learns First | p. 49 |
Manufacturers Wake Up | p. 61 |
An Icon Under Pressure | p. 67 |
Building an Icon | p. 76 |
Creating a Winning Brand | p. 91 |
Strategies for the New Millennium | p. 101 |
Re-inventing Walmart | p. 108 |
The De-Beers Makeover | p. 118 |
The Audacity of Hope | p. 124 |
Acknowledgements | p. 135 |
Index | p. 136 |
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The Used, Rental and eBook copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.