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Celebrated for its easy-to-grasp, user-oriented approach, this book puts research design into a practical context. Emphasizing that research must be internally valid, externally valid, and ethically conducted, Mitchell and Jolley show students how to use the theories of research methods, and give novices the practical advice they need to conduct successful research. Within this framework, the book encourages readers to value, create, and conduct ethical research projects. The authors introduce ethical issues in Chapter 1 and discuss ethics throughout the book.
Table of Contents
|Psychology, Science, and You|
|Ethics and Validity: Can We Know, Should We Know, and Can We Afford Not to Know?|
|Generating and Refining Research Hypotheses|
|Reading, Reviewing, and Replicating Research|
|Measuring and Manipulating Variables: Reliability and Validity|
|Beyond Reliability and Validity: The Best Measure for Your Study|
|Introduction to Descriptive Methods and Correlational Research|
|The Simple Experiment|
|Expanding the Simple Experiment: The Multiple-Group Experiment|
|Expanding the Experiment: Factorial Designs|
|Matched Pairs, Within-Subjects, and Mixed Designs|
|Single+n Designs and Quasi-Experiments|
|Putting It All Together: Writing Research Proposals and Reports|
|APA Format Checklist|
|Sample APA-Style Paper|
|Checklist for Evaluating a Study's Validity|
|Statistics and Random Numbers Table Web|
|Online Practical Tips for Conducting an Ethical and Valid Study Web|
|Online Introduction to Statistics|
|Table of Contents provided by Publisher. All Rights Reserved.|