CART
Other versions by this Author
More New and Used
from Private Sellers
Research on Main Street : Using the Web to Find Local Business and Market Information
by UnknownISBN13:
9780910965880
ISBN10:
0910965889
Format:
Trade Paper
Pub. Date:
4/1/2011
Publisher(s):
Information Today, Inc.
List Price: $29.95
Rent Book
(Recommended)Term
Due
Price
Short Term
Aug 2
$23.96
Semester
Oct 1
$26.96
Quarter
Aug 22
$25.46
$23.96
Buy New Book
In Stock Usually Ships in 24 Hours
$25.46
eBook
$20.60
Used Book
We're Sorry
Sold Out
Starting at $33.95
Questions About This Book?
Why should I rent this book?
Renting is easy, fast, and cheap! Renting from eCampus.com can save you hundreds of dollars compared to the cost of new or used books each semester. At the end of the semester, simply ship the book back to us with a free UPS shipping label! No need to worry about selling it back.
How do rental returns work?
Returning books is as easy as possible. As your rental due date approaches, we will email you several courtesy reminders. When you are ready to return, you can print a free UPS shipping label from our website at any time. Then, just return the book to your UPS driver or any staffed UPS location. You can even use the same box we shipped it in!
What version or edition is this?
This is the edition with a publication date of 4/1/2011.
What is included with this book?
- The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any CDs, lab manuals, study guides, etc.
- The Rental copy of this book is not guaranteed to include any supplemental materials. You may receive a brand new copy, but typically, only the book itself.
Summary
In today's global economy, businesses need targeted, localized information about customers, companies, and industries, but adding the element of geography to any search topic--especially for counties, cities, census blocks, or any other substate areas--makes any project more challenging. Aimed at tackling these issues head-on, this guide offers free and low-cost options for using the web to find business and market information about various places, usually on the substate geographic level. Revealing how to use local sources for more in-depth research into people, companies, and national issues, this resource offers a manageable structure for how to approach this type of research, key resources, and practical solutions to specific questions. Each chapter includes valuable "Tips from the Pros," short sections spotlighting expert researchers' advice for finding information about local demographics, economies, companies, people, and issues. A companion website can be found at www.ResearchOnMainStreet.com.
Author Biography
Marcy Phelps is the president of Phelps Research. She lives in Lakewood, Colorado. Mary Ellen Bates is the author of Building and Running a Successful Research Business. She lives in Longmont, Colorado.
Table of Contents
| Acknowledgments | p. xi |
| About the Website | p. xiii |
| Foreword | p. xv |
| Introduction | p. xix |
| Planning the Trip: How to Approach Local Business Research | p. 1 |
| Take a Geography Lesson | p. 2 |
| Small Locations Don't Live in Isolation | p. 2 |
| Take Time for a Reality Check | p. 3 |
| Be Flexib | p. 5 |
| Throw In a Little Creativity | p. 6 |
| Use the Web to Find Sources Rather Than Just Answer | p. 7 |
| Verify What You Find | p. 10 |
| Know When It's Time to Pay | p. 11 |
| Packing the Essentials: Key Resources for Local Business Research | p. 13 |
| So Many Choices | p. 14 |
| People Resources | p. 15 |
| Government Resources | p. 16 |
| Local Organizations | p. 26 |
| Specialized Resources | p. 28 |
| News Resource | p. 30 |
| Social Media Resources | p. 34 |
| Avoiding Shady Characters: Evaluating Information on the Web | p. 41 |
| What's the Problem? | p. 41 |
| Tips for Finding Quality Local Information | p. 46 |
| Local Demographic | p. 57 |
| About Local Demographics | p. 57 |
| Before You Get Started | p. 59 |
| Decision Points | p. 63 |
| Best Places to Look | p. 64 |
| Putting It Into Action | p. 73 |
| Local Economic | p. 77 |
| About Local Economics | p. 77 |
| Before You Get Started | p. 78 |
| Decision Points | p. 81 |
| Best Places to Look | p. 84 |
| Putting It Into Action | p. 99 |
| Local Companies | p. 105 |
| About Local Companies | p. 105 |
| Before You Get Started | p. 106 |
| Decision Points | p. 108 |
| Best Places to Look | p. 111 |
| Putting It Into Action | p. 125 |
| Looking for Locals | p. 129 |
| About Looking for Locals | p. 129 |
| Before You Get Started | p. 131 |
| Decision Points | p. 133 |
| Best Places to Look | p. 135 |
| Putting It Into Action | p. 144 |
| Local Issues | p. 149 |
| About Local Issues | p. 149 |
| Before You Get Started | p. 151 |
| Decision Points | p. 153 |
| Best Places to Look | p. 157 |
| Putting It Into Action | p. 164 |
| Paying at the Pump: Fee-Based Sources for Local Business Information | p. 171 |
| Fee-Based vs. Free Resources | p. 172 |
| Types of Fee-Based Sources | p. 175 |
| Pricing | p. 176 |
| What's the Value of Your Time? | p. 178 |
| Fee-Based Sources for Local Information | p. 179 |
| Resource Roadmap: Key Sources for Local Research | p. 189 |
| How Do I…?: Short Guides to Local Business Research | p. 231 |
| About the Author | p. 241 |
| Index | p. 243 |
| Table of Contents provided by Ingram. All Rights Reserved. |
