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Research on Main Street : Using the Web to Find Local Business and Market Informationby Unknown
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In today's global economy, businesses need targeted, localized information about customers, companies, and industries, but adding the element of geography to any search topic--especially for counties, cities, census blocks, or any other substate areas--makes any project more challenging. Aimed at tackling these issues head-on, this guide offers free and low-cost options for using the web to find business and market information about various places, usually on the substate geographic level. Revealing how to use local sources for more in-depth research into people, companies, and national issues, this resource offers a manageable structure for how to approach this type of research, key resources, and practical solutions to specific questions. Each chapter includes valuable "Tips from the Pros," short sections spotlighting expert researchers' advice for finding information about local demographics, economies, companies, people, and issues. A companion website can be found at www.ResearchOnMainStreet.com.
Marcy Phelps is the president of Phelps Research. She lives in Lakewood, Colorado. Mary Ellen Bates is the author of Building and Running a Successful Research Business. She lives in Longmont, Colorado.
Table of Contents
|About the Website||p. xiii|
|Planning the Trip: How to Approach Local Business Research||p. 1|
|Take a Geography Lesson||p. 2|
|Small Locations Don't Live in Isolation||p. 2|
|Take Time for a Reality Check||p. 3|
|Be Flexib||p. 5|
|Throw In a Little Creativity||p. 6|
|Use the Web to Find Sources Rather Than Just Answer||p. 7|
|Verify What You Find||p. 10|
|Know When It's Time to Pay||p. 11|
|Packing the Essentials: Key Resources for Local Business Research||p. 13|
|So Many Choices||p. 14|
|People Resources||p. 15|
|Government Resources||p. 16|
|Local Organizations||p. 26|
|Specialized Resources||p. 28|
|News Resource||p. 30|
|Social Media Resources||p. 34|
|Avoiding Shady Characters: Evaluating Information on the Web||p. 41|
|What's the Problem?||p. 41|
|Tips for Finding Quality Local Information||p. 46|
|Local Demographic||p. 57|
|About Local Demographics||p. 57|
|Before You Get Started||p. 59|
|Decision Points||p. 63|
|Best Places to Look||p. 64|
|Putting It Into Action||p. 73|
|Local Economic||p. 77|
|About Local Economics||p. 77|
|Before You Get Started||p. 78|
|Decision Points||p. 81|
|Best Places to Look||p. 84|
|Putting It Into Action||p. 99|
|Local Companies||p. 105|
|About Local Companies||p. 105|
|Before You Get Started||p. 106|
|Decision Points||p. 108|
|Best Places to Look||p. 111|
|Putting It Into Action||p. 125|
|Looking for Locals||p. 129|
|About Looking for Locals||p. 129|
|Before You Get Started||p. 131|
|Decision Points||p. 133|
|Best Places to Look||p. 135|
|Putting It Into Action||p. 144|
|Local Issues||p. 149|
|About Local Issues||p. 149|
|Before You Get Started||p. 151|
|Decision Points||p. 153|
|Best Places to Look||p. 157|
|Putting It Into Action||p. 164|
|Paying at the Pump: Fee-Based Sources for Local Business Information||p. 171|
|Fee-Based vs. Free Resources||p. 172|
|Types of Fee-Based Sources||p. 175|
|What's the Value of Your Time?||p. 178|
|Fee-Based Sources for Local Information||p. 179|
|Resource Roadmap: Key Sources for Local Research||p. 189|
|How Do I…?: Short Guides to Local Business Research||p. 231|
|About the Author||p. 241|
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