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Retail Buying 4th Edition : From Basics to Fashion,9781609012779
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Retail Buying 4th Edition : From Basics to Fashion

by
Edition:
4th
ISBN13:

9781609012779

ISBN10:
1609012771
Format:
Nonspecific Binding
Pub. Date:
7/30/2012
Publisher(s):
FAIRCHILD
List Price: $100.00

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This is the 4th edition with a publication date of 7/30/2012.
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Summary

This comprehensive book provides students with the skills and savvy needed to become successful buyers in any area of retail. Its simple and straightforward approach presents step-by-step instructions for typical buying tasks, such as identifying and understanding potential customers, creating a six-month merchandising plan, and developing sales forecasts. This new edition contains up-to-date coverage of important retailing trends and technological advances, including social responsibility, sustainability, fast fashion, and the use of new media and social networking. Ample activities—drawn from real-world merchandising and incorporating current trends—give students the opportunity to apply critical skills as they would in a professional environment.

Author Biography

Richard Clodfelter is a Professor in the College of Hospitality, Retail, and Sport Management at the University of South Carolina, Columbia, where he teaches retail buying, internet retailing, and entrepreneurship. Clodfelter holds a Doctorate from Virginia Tech, a Master's from the University of North Carolina at Greensboro and a Bachelor's from Appalachian State University. His primary research interests include retail pricing, purchasing on the Internet, and retail technology. His articles and papers have received awards from several retailing and educational associations.

Table of Contents

Understanding the Retail Environment Where Buying Occurs
Today's Buying Environment
The Buying Function in Retailing
Buying for Different Types of Stores
Getting Ready to Make Buying Decisions
Obtaining Assistance for Making Buying Decisions
Understanding Your Customers
Understanding Product Trends: What Customers Buy
Planning and Controlling Merchandise Purchases
Forecasting
Preparing Buying Plans
Developing Assortment Plans
Controlling Inventories
Purchasing Merchandise
Selecting Vendors and Building Partnerships
Making Market Visits and Negotiating with Vendors
Locating Sources in Foreign Markets
Making the Purchase
Motivating Consumers to Buy
Pricing the Merchandise
Promoting the Merchandise


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