Note: Supplemental materials are not guaranteed with Rental or Used book purchases.
What is included with this book?
This comprehensive book provides students with the skills and savvy needed to become successful buyers in any area of retail. Its simple and straightforward approach presents step-by-step instructions for typical buying tasks, such as identifying and understanding potential customers, creating a six-month merchandising plan, and developing sales forecasts. This new edition contains up-to-date coverage of important retailing trends and technological advances, including social responsibility, sustainability, fast fashion, and the use of new media and social networking. Ample activitiesódrawn from real-world merchandising and incorporating current trendsógive students the opportunity to apply critical skills as they would in a professional environment.