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| Preface | |
| Introduction To Retail Buying | |
| The Buyer's Role in Contemporary Buying | |
| Central Buying for Chain Organizations | |
| Buying for Full-Line and Specialized Department Store Operations | |
| Buying For Catalogs and Home Buying Networks | |
| Resident Buying Offices and Other Outside Information Sources | |
| Fundamentals of Effective Buying | |
| What to Buy | |
| How Much to Buy | |
| From Whom and When to Buy | |
| Purchasing "Off-Price." | |
| A Trip to the Market | |
| Evaluating and Buying From Foreign Markets | |
| Developing Import Programs | |
| Negotiating the Purchase and Writing the Order | |
| Additional Buyer Responsibilities | |
| Merchandise Pricing | |
| The Development of Private Label Programs | |
| The Buyer's Role in Planning Advertising, Visual Merchandising and Other Promotional Activities | |
| Glossary | |
| Index | |
| Table of Contents provided by Publisher. All Rights Reserved. |
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