9780130254320

Retail Buying

by ;
  • ISBN13:

    9780130254320

  • ISBN10:

    0130254320

  • Edition: 6th
  • Format: Hardcover
  • Copyright: 1/1/2001
  • Publisher: Pearson College Div
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Summary

For courses in Retail Buying, Retail Merchandising and Fashion Merchandising. This edition offers the reader all the latest developments in retail buying for the new millennium. With detailed cases and strategies for dealing with varying economic conditions, as well as the theoretical and practical background required for successful purchasing. It provides the fundamental information new buyers need to accurately forecast and fulfill their customers' merchandise requirements.

Table of Contents

SECTION ONE INTRODUCTION TO RETAIL BUYING
The Buyer's Role for the New Millennium
3(30)
Buying for Traditional Retail Organizations
33(20)
Buying for Off-Price Retail Operations
53(18)
Buying for Off-Site Retail Operations
71(20)
The Market Specialists and How They Service Retailers
91(34)
SECTION TWO PLANNING THE PURCHASE
What to Buy
125(22)
How Much to Buy
147(22)
Selecting the Resources and Timing the Purchase
169(28)
SECTION THREE MAKING THE PURCHASE
Purchasing in the Domestic Marketplace
197(20)
Foreign-Market Purchasing
217(32)
Negotiating the Purchase and Writing the Order
249(20)
SECTION FOUR ADDITIONAL BUYER RESPONSIBILITIES
Merchandise Pricing
269(22)
The Development of Private-Label Programs
291(22)
Disseminating Product Information to Store Personnel
313(18)
The Buyer's Role in Planning Adverting, Special Events, and Visual Merchandising
331

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