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 Retail Buying,9780131592360
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Retail Buying

ISBN13:

9780131592360

by ;
ISBN10:
013159236X
Edition:
8th
Format:
Paperback
Pub. Date:
7/30/2010 9:26:00 AM
Publisher(s):
Prentice Hall
List Price: $87.00
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  • Retail Buying
    Retail Buying
  • Retail Buying
    Retail Buying
  • Retail Buying
    Retail Buying





Summary

This book offers readers all of the latest developments in retail buying to reflect the current retail market. Using a practical approach that emphasizes the major aspects of retail buying, this book provides the fundamental information new buyers need to accurately forecast and fulfill their customers'merchandise requirements. With a host of end-of-chapter materials, visual aids, and a Companion DVD, this book addresses topics such as the theoretical and practical background required for successful purchasing, as well as how buyers are now making use of the Internet for their purchasing needs. Using a practical approach that emphasizes the major aspects of retail buying, this book provides the fundamental information new buyers need to accurately forecast and fulfill their customers'merchandise requirements. With a host of end-of-chapter materials, visual aids, and a Companion DVD, this book addresses topics such as the theoretical and practical background required for successful purchasing, as well as how buyers are now making use of the Internet for their purchasing needs. For professionals with a career or interest in retail buying, retail merchandising and/or fashion merchandising.

Table of Contents

Preface
Introduction To Retail Buying
The Buyer's Role in Contemporary Buying
Central Buying for Chain Organizations
Buying for Full-Line and Specialized Department Store Operations
Buying For Catalogs and Home Buying Networks
Resident Buying Offices and Other Outside Information Sources
Fundamentals of Effective Buying
What to Buy
How Much to Buy
From Whom and When to Buy
Purchasing "Off-Price."
A Trip to the Market
Evaluating and Buying From Foreign Markets
Developing Import Programs
Negotiating the Purchase and Writing the Order
Additional Buyer Responsibilities
Merchandise Pricing
The Development of Private Label Programs
The Buyer's Role in Planning Advertising, Visual Merchandising and Other Promotional Activities
Glossary
Index
Table of Contents provided by Publisher. All Rights Reserved.


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