Bulk sales, PO's, Marketplace Items, eBooks, Apparel, and DVDs not included.
Questions About This Book?
- The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any CDs, lab manuals, study guides, etc.
- The Rental copy of this book is not guaranteed to include any supplemental materials. You may receive a brand new copy, but typically, only the book itself.
- The eBook copy of this book is not guaranteed to include any supplemental materials. Typically only the book itself is included.
Table of Contents
SECTION ONE INTRODUCTION TO RETAIL BUYING
Chapter 1: The Retail Playing Field
Chapter 2: The Buyer’s Role
Chapter 3: Buying Practices for the Different Retail Classifications
Chapter 4: The Market Specialists and how They Service Retailers
SECTION TWO: PLANNING THE PURCHASE
Chapter 5: Consumer Analysis
Chapter 6: Multiculturalism: Assessing the Product Needs of America’s Major Ethnicities
Chapter 7: What to Buy
Chapter 8: How Much to Buy
Chapter 9: Merchandise Sourcing and Timing the Purchase
SECTION THREE: MAKING THE PURCHASE
Chapter 10: Purchasing in the Domestic Marketplace
Chapter 11: Foreign Market Purchasing
Chapter 12: The Importance of Business Etiquette When Purchasing in Global Markets
Chapter 13: Wholesale Purchasing on the Internet
Chapter 14: Negotiating the Purchase and Writing the Order
SECTION FOUR: ADDITIONAL BUYER RESPONSIBILITIES
Chapter 15: Merchandise Pricing
Chapter 16: The Development of Private-Label Programs
Chapter 17: Disseminating Product information to Retail personnel
Chapter 18: The Buyer’s Role in Planning Advertising, Special Events, and Visual Merchandising