Preface | |
Introduction To Retail Buying | |
The Buyer's Role in Contemporary Buying | |
Central Buying for Chain Organizations | |
Buying for Full-Line and Specialized Department Store Operations | |
Buying For Catalogs and Home Buying Networks | |
Resident Buying Offices and Other Outside Information Sources | |
Fundamentals of Effective Buying | |
What to Buy | |
How Much to Buy | |
From Whom and When to Buy | |
Purchasing "Off-Price." | |
A Trip to the Market | |
Evaluating and Buying From Foreign Markets | |
Developing Import Programs | |
Negotiating the Purchase and Writing the Order | |
Additional Buyer Responsibilities | |
Merchandise Pricing | |
The Development of Private Label Programs | |
The Buyer's Role in Planning Advertising, Visual Merchandising and Other Promotional Activities | |
Glossary | |
Index | |
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