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Retail Buying Practices and Policies in a Global Economy,9780135046609
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Retail Buying Practices and Policies in a Global Economy

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Pub. Date:
Prentice Hall
List Price: $97.60

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Retail Buying Practices and Policies in a Global Economydetails every aspect of a buyer#x19;s job and includes step-by-step videos that detail the completion of Excel#xAE; spread sheets for assignments and in-depth instruction. The text provides students with insights into buying from a truly global perspective, preparing them for the global economy in which they will be working. In addition, students will find in-depth coverage of topics#x13;such as financial statements and ratios, branding, and technology#x13;not found in other texts. From large international specialty stores to small privately owned stores, this text#xA0; covers all the skills and concepts students need to pursue a career in retail buying.#xA0;

Table of Contents

1.      Introduction to Retail Buying

2.      Why Consumers Buy

3.      A Basic Understanding of Financial Statements and Ratios

4.      Determination of Markup  and Pricing of Merchandise

5.      Essentials of Markdown Management

6.      The Merchandise Budget Planning Process

7.      Assortment Planning

8.      Branding

9.      Selecting, Categorizing & Evaluating Vendor Relationships and Performance

10. The Legal Environment and Negotiating with Vendors

11. Advertising and Sales Promotion

12. Merchandise Resources

13. Buying in a Global Marketplace

14. The Basics of Fashion

15. Technology Trends in the Buying Process

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