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Retail Management : A Strategic Approach,9780136087588

Retail Management : A Strategic Approach

by ;
Edition:
11th
ISBN13:

9780136087588

ISBN10:
0136087582
Format:
Hardcover
Pub. Date:
1/1/2010
Publisher(s):
Prentice Hall
List Price: $209.18

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Summary

The text that helps readers thrive in todayrs"s retailing industry. An Overview of Strategic Retail Management; Situation Analysis; Targeting Customers and Gathering Information; Choosing a Store Location; Managing a Retail Business; Merchandise Management and Pricing; Communicating with the Customer; Putting it all Together For readers that want to incorporate a pre-defined and well-integrated strategy into their retail experience. This text also offers plenty of career advice and information for those seeking to expand their opportunities.


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