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What version or edition is this?
This is the 11th edition with a publication date of 1/1/2010.
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- The Used copy of this book is not guaranteed to inclue any supplemental materials. Typically, only the book itself is included.
The text that helps readers thrive in todayrs"s retailing industry. An Overview of Strategic Retail Management; Situation Analysis; Targeting Customers and Gathering Information; Choosing a Store Location; Managing a Retail Business; Merchandise Management and Pricing; Communicating with the Customer; Putting it all Together For readers that want to incorporate a pre-defined and well-integrated strategy into their retail experience. This text also offers plenty of career advice and information for those seeking to expand their opportunities.