Retail Management : A Strategic Approach

by Berman, Barry; Evans, Joel R

Edition:

11th

ISBN13:

9780136087588

ISBN10:

0136087582

Format:

Hardcover

Pub. Date:

1/1/2010

Publisher(s):

Prentice Hall

Upgraded Edition: Click here!

Other versions by this Author

List Price: ~~$209.18~~

Rent Textbook

(Recommended)

Term

Due

Price

Short Term

Aug 2

$9.84

Semester

Sep 27

$73.21

Quarter

Aug 18

$62.75

$9.84

Buy Used Textbook

In Stock Usually Ships in 24 Hours.

$17.86

Buy New Textbook

Usually Ships in 3-5 Business Days

$203.95

eTextbook

We're Sorry
Not Available

More New and Used
from Private Sellers

Starting at $9.81

Questions About This Book?

Why should I rent this book?

Renting is easy, fast, and cheap! Renting from eCampus.com can save you hundreds of dollars compared to the cost of new or used books each semester. At the end of the semester, simply ship the book back to us with a free UPS shipping label! No need to worry about selling it back.

How do rental returns work?

Returning books is as easy as possible. As your rental due date approaches, we will email you several courtesy reminders. When you are ready to return, you can print a free UPS shipping label from our website at any time. Then, just return the book to your UPS driver or any staffed UPS location. You can even use the same box we shipped it in!

What version or edition is this?

This is the 11th edition with a publication date of 1/1/2010.

What is included with this book?

The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any CDs, lab manuals, study guides, etc.
The Used copy of this book is not guaranteed to inclue any supplemental materials. Typically, only the book itself is included.
The Rental copy of this book is not guaranteed to include any supplemental materials. You may receive a brand new copy, but typically, only the book itself.

Summary

The text that helps readers thrive in todayrs"s retailing industry. An Overview of Strategic Retail Management; Situation Analysis; Targeting Customers and Gathering Information; Choosing a Store Location; Managing a Retail Business; Merchandise Management and Pricing; Communicating with the Customer; Putting it all Together For readers that want to incorporate a pre-defined and well-integrated strategy into their retail experience. This text also offers plenty of career advice and information for those seeking to expand their opportunities.