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9780030326967

Retailing

by ; ;
  • ISBN13:

    9780030326967

  • ISBN10:

    0030326966

  • Edition: 4th
  • Format: Hardcover
  • Copyright: 2001-03-08
  • Publisher: South-Western College Pub
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Supplemental Materials

What is included with this book?

Summary

This 4th edition of Retailing, like much of retailing itself, has undergone significant changes from prior editions. We have added many new and exciting features, but still kept the writing style conversational. In fact, given the influence of the Internet, the continuing growth of the service industry, and the many changes in the world's economic systems, there has never been a more exciting time to study Retailing. As a result, every chapter of this edition features boxes covering these three topics in addition to the in-depth coverage within the text that you the reader have come to expect. Each chapter also has a fourth box that provides the reader with the Inside Story behind some recent retailing activity. As a result, we believe that students and instructors will like this edition even more than they did the highly-successful first three editions. A major contributor of the new ideas in this edition is our new co-author, Professor David Griffith. Dr. Griffith's interests and insights into e-tailing and the global retailing environment helped provide new focus for the text. We also believe that the students will appreciate his youthful insight into the world of retailing. And, if you happen to see a lot of Disney in this text, its attributable to David, a self proclaimed Walt Disney junkie who has visited every Disney theme park throughout the world.

Table of Contents

Part I Introduction to Retailing 1(66)
Perspectives on Retailing
3(34)
Retail Strategic Planning and Operations Management
37(30)
Part II The Retailing Environment 67(156)
Retail Customers
69(36)
Evaluating the Competition in Retailing
105(38)
Channel Behavior
143(40)
Legal and Ethical Behavior
183(40)
Part III Market Selection and Location Analysis 223(50)
Market Selection and Retail Location Analysis
225(48)
Part IV Managing Retail Operations 273(260)
Managing a Retailer's Finances
275(38)
Merchandise Buying and Handling
313(54)
Appendix 9A Apparel Merchandising's Unique Role in Retailing
356(11)
Merchandise Pricing
367(36)
Advertising and Promotion
403(42)
Customer Services and Retail Selling
445(44)
Store Layout and Design
489(44)
Part V Retail Administration 533(38)
Managing Human Resources
535(36)
Appendix Answers to Sample Test Questions 571(10)
Photo Credits 581(2)
Company Index 583(4)
Name Index 587(2)
Subject Index 589

Supplemental Materials

What is included with this book?

The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.

The Used, Rental and eBook copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.

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