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Retailingby Dunne, Patrick M.; Lusch, Robert F.; Carver, James R.
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Table of Contents
|Introduction To Retailing|
|Perspectives on Retailing|
|Retail Strategic Planning and Operations Management|
|The Retailing Environment|
|Evaluating the Competition in Retailing|
|Managing the Supply Chain|
|Legal and Ethical Behavior|
|Market Selection And Location Analysis|
|Market Selection and Retail Location Analysis|
|Managing Retail Operations|
|Managing a Retailer's Finances|
|Merchandise Buying and Handling|
|Advertising and Promotion|
|Customer Service and Retail Selling|
|Store Layout and Design|
|Table of Contents provided by Publisher. All Rights Reserved.|