CART

(0) items

Retailing,9781439040812

Retailing

by ; ;
Edition:
7th
ISBN13:

9781439040812

ISBN10:
1439040818
Format:
Hardcover
Pub. Date:
1/1/2010
Publisher(s):
Cengage Learning
List Price: $367.32

Rent Textbook

(Recommended)
 
Term
Due
Price
$20.00

Hurry!

Only one copy
in stock at this price.

Buy Used Textbook

In Stock Usually Ships in 24 Hours.
U9781439040812
$36.60

eTextbook

Downloadable Offline Access
  • Apple Devices
  • Android Devices
  • Windows Devices
  • Mac Devices

 
Duration
Price
$73.99

New Textbook

We're Sorry
Sold Out

More New and Used
from Private Sellers
Starting at $4.10
See Prices

Questions About This Book?

Why should I rent this book?
Renting is easy, fast, and cheap! Renting from eCampus.com can save you hundreds of dollars compared to the cost of new or used books each semester. At the end of the semester, simply ship the book back to us with a free UPS shipping label! No need to worry about selling it back.
How do rental returns work?
Returning books is as easy as possible. As your rental due date approaches, we will email you several courtesy reminders. When you are ready to return, you can print a free UPS shipping label from our website at any time. Then, just return the book to your UPS driver or any staffed UPS location. You can even use the same box we shipped it in!
What version or edition is this?
This is the 7th edition with a publication date of 1/1/2010.
What is included with this book?
  • The Used copy of this book is not guaranteed to include any supplemental materials. Typically, only the book itself is included.
  • The Rental copy of this book is not guaranteed to include any supplemental materials. You may receive a brand new copy, but typically, only the book itself.

Related Products


  • Retailing
    Retailing
  • Retailing
    Retailing
  • Retailing, 7th Edition
    Retailing, 7th Edition




Summary

The new, Seventh Edition of RETAILING, like much of retailing itself, has undergone significant changes. In fact, given the influence of the Internet, the continuing growth of the service industry, and ongoing changes in the global economy, there has never been a more exciting time to study retailing. As a result, every chapter of this edition includes up-to-date information on the latest trends and practices in this dynamic, fast-paced industry. Even so, the Seventh Edition maintains the text's signature in-depth coverage of fundamental retailing principles, enlivened by the authors’ conversational writing style, abundant real-world examples, behind-the-scenes insights, and a vibrant, full-color format.

Table of Contents

Introduction To Retailing
Perspectives on Retailing
Retail Strategic Planning and Operations Management
The Retailing Environment
Retail Customers
Evaluating the Competition in Retailing
Managing the Supply Chain
Legal and Ethical Behavior
Market Selection And Location Analysis
Market Selection and Retail Location Analysis
Managing Retail Operations
Managing a Retailer's Finances
Merchandise Buying and Handling
Retail Pricing
Advertising and Promotion
Customer Service and Retail Selling
Store Layout and Design
Retail Administration
Managing People
Appendix
Glossary
Index
Table of Contents provided by Publisher. All Rights Reserved.


Please wait while the item is added to your cart...