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Retailing,9781439040812
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Retailing

by ; ;
Edition:
7th
ISBN13:

9781439040812

ISBN10:
1439040818
Format:
Hardcover
Pub. Date:
1/1/2010
Publisher(s):
South-Western College/West

Questions About This Book?

What version or edition is this?
This is the 7th edition with a publication date of 1/1/2010.
What is included with this book?
  • The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any CDs, lab manuals, study guides, etc.
  • The Used copy of this book is not guaranteed to include any supplemental materials. Typically, only the book itself is included.
  • The eBook copy of this book is not guaranteed to include any supplemental materials. Typically only the book itself is included.

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Summary

The new, Seventh Edition of RETAILING, like much of retailing itself, has undergone significant changes. In fact, given the influence of the Internet, the continuing growth of the service industry, and ongoing changes in the global economy, there has never been a more exciting time to study retailing. As a result, every chapter of this edition includes up-to-date information on the latest trends and practices in this dynamic, fast-paced industry. Even so, the Seventh Edition maintains the text's signature in-depth coverage of fundamental retailing principles, enlivened by the authors’ conversational writing style, abundant real-world examples, behind-the-scenes insights, and a vibrant, full-color format.

Table of Contents

Introduction To Retailing
Perspectives on Retailing
Retail Strategic Planning and Operations Management
The Retailing Environment
Retail Customers
Evaluating the Competition in Retailing
Managing the Supply Chain
Legal and Ethical Behavior
Market Selection And Location Analysis
Market Selection and Retail Location Analysis
Managing Retail Operations
Managing a Retailer's Finances
Merchandise Buying and Handling
Retail Pricing
Advertising and Promotion
Customer Service and Retail Selling
Store Layout and Design
Retail Administration
Managing People
Appendix
Glossary
Index
Table of Contents provided by Publisher. All Rights Reserved.


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