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Retailing in Emerging Markets



Pub. Date:
Fairchild Books
List Price: $60.00

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What version or edition is this?

This is the 1st edition with a publication date of 6/23/2011.

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  • The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any CDs, lab manuals, study guides, etc.
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Retailing in Emerging Markets will be a valuable resource for students, researchers and retailers who want to understand various aspects of apparel retailing in the top emerging markets of the world. The book covers all the factors that directly influence the apparel retail industries in India, China, Mexico, Brazil, Romania, Thailand, Russia and Turkey, incorporating material contributed from scholars from each of the eight selected countries. Each chapter includes information about retail formats, entry mode, competition, consumers and buying specification. The chapters will be organized to facilitate comparative study of the eight countries. The feature unique to this book is that it will include various cultural aspects that determine what retail formats work and what products are likely to sell in each market.

Author Biography

Jaya Halepete is based at Marymount University.

Table of Contents

- Introduction
- Brazil
- Romania
- China
- India
- Russia
- Turkey
- Thailand
- Mexico
- Conclusion

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