This is the 4th edition with a publication date of 8/1/2000.
What is included with this book?
The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any CDs, lab manuals, study guides, etc.
Retailing Management (With Student Tutorial CD - ROM)
Retailing Management W/Student Tutorial CD-ROM
Retailing has become a high-tech, global industry. "Retailing Management "covers the latest developments in information technology for retailers. It also covers current trends and practices in international retailing. An interactive website offers additional resources for the reader.
Table of Contents
Section 1 Introduction to the World of Retailing
1. Introduction to the World of Retailing
2. Store-Based Retailing
3. Electronic and Nonstore Retailing
4. The Retail Customer
5. Customer Buying Behavior
Section 2 Retailing Strategy
6. Retail Market Strategy
7. Financial Strategy
8. Retail Locations
9. Site Selection
10. Organization Structure and Human Resource Management
11. Information Systems and Supply Chain Management
Section 3 Merchandise Management
12. Planning Merchandise Assortments
13. Buying Systems
14. Buying Merchandise
16. Retail Communication Mix
Section 4 Store Management
17. Managing the Store
18. Store Layout, Design, and Visual Merchandising