did-you-know? rent-now

Amazon no longer offers textbook rentals. We do!

did-you-know? rent-now

Amazon no longer offers textbook rentals. We do!

We're the #1 textbook rental company. Let us show you why.

9780072315776

Retailing Management

by ;
  • ISBN13:

    9780072315776

  • ISBN10:

    0072315776

  • Format: Hardcover
  • Copyright: 2000-08-01
  • Publisher: McGraw-Hill College

Note: Supplemental materials are not guaranteed with Rental or Used book purchases.

Purchase Benefits

  • Free Shipping Icon Free Shipping On Orders Over $35!
    Your order must be $35 or more to qualify for free economy shipping. Bulk sales, PO's, Marketplace items, eBooks and apparel do not qualify for this offer.
  • eCampus.com Logo Get Rewarded for Ordering Your Textbooks! Enroll Now
List Price: $107.95 Save up to $36.17
  • Rent Book $71.78
    Add to Cart Free Shipping Icon Free Shipping

    TERM
    PRICE
    DUE
    USUALLY SHIPS IN 3-4 BUSINESS DAYS
    *This item is part of an exclusive publisher rental program and requires an additional convenience fee. This fee will be reflected in the shopping cart.

Supplemental Materials

What is included with this book?

Summary

Retailing has become a high-tech, global industry. "Retailing Management "covers the latest developments in information technology for retailers. It also covers current trends and practices in international retailing. An interactive website offers additional resources for the reader.

Table of Contents

Section 1 Introduction to the World of Retailing

1. Introduction to the World of Retailing

2. Store-Based Retailing

3. Electronic and Nonstore Retailing

4. The Retail Customer

5. Customer Buying Behavior

Section 2 Retailing Strategy

6. Retail Market Strategy

7. Financial Strategy

8. Retail Locations

9. Site Selection

10. Organization Structure and Human Resource Management

11. Information Systems and Supply Chain Management

Section 3 Merchandise Management

12. Planning Merchandise Assortments

13. Buying Systems

14. Buying Merchandise

15. Pricing

16. Retail Communication Mix

Section 4 Store Management

17. Managing the Store

18. Store Layout, Design, and Visual Merchandising

19. Customer Service

Supplemental Materials

What is included with this book?

The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.

The Used, Rental and eBook copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.

Rewards Program