9780072315776

Retailing Management

by ;
  • ISBN13:

    9780072315776

  • ISBN10:

    0072315776

  • Edition: 4th
  • Format: Hardcover
  • Copyright: 8/1/2000
  • Publisher: McGraw-Hill College
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Supplemental Materials

What is included with this book?

  • The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.

Summary

Retailing has become a high-tech, global industry. "Retailing Management "covers the latest developments in information technology for retailers. It also covers current trends and practices in international retailing. An interactive website offers additional resources for the reader.

Table of Contents

Section 1 Introduction to the World of Retailing

1. Introduction to the World of Retailing

2. Store-Based Retailing

3. Electronic and Nonstore Retailing

4. The Retail Customer

5. Customer Buying Behavior

Section 2 Retailing Strategy

6. Retail Market Strategy

7. Financial Strategy

8. Retail Locations

9. Site Selection

10. Organization Structure and Human Resource Management

11. Information Systems and Supply Chain Management

Section 3 Merchandise Management

12. Planning Merchandise Assortments

13. Buying Systems

14. Buying Merchandise

15. Pricing

16. Retail Communication Mix

Section 4 Store Management

17. Managing the Store

18. Store Layout, Design, and Visual Merchandising

19. Customer Service

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