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Retailing Management,9780072497205
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Retailing Management

by ;
Edition:
5th
ISBN13:

9780072497205

ISBN10:
0072497203
Format:
Hardcover
Pub. Date:
2/1/2003
Publisher(s):
McGraw Hill

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Summary

Retailing has become a high-tech, global industry. "Retailing Management "covers the latest developments in information technology for retailers. It also covers current trends and practices in international retailing. An interactive website offers additional resources for the reader.

Table of Contents

Retailing Management, 6th ed. ISBN: 007301978X Brief
The World Of Retailing
Introduction to the World of Retailing
Types of Retailers
Multichannel Retailing
Customer Buying Behavior
Retailing Strategy
Retail Market Strategy
Financial Strategy
Retail Locations
Retail Site Location
Human Resource Management
Information Systems and Supply Chain Management
Customer Relationship Management
Merchandise Management
Managing Merchandise Assortments
Merchandise Planning Systems
Buying Merchandise
Retail Pricing
Retail Communication Mix
Store Management
Managing the Store
Store Layout, Design, and Visual Merchandising
Customer Service
Cases Cases Overview Grid
Rainforest Café: A Wild Place to Shop and Eat
Providing a Retail Experience: Build-A-Bear Workshop
WeddingChannel.com
The Chen Family Buys Bicycles
Consumer Buying Behavior—Is Wal-Mart in Vogue?
Dollar General and Family Dollar Cater to an Underserved Market Segment
Ahold: The Biggest Supermarket Retailer You Have Never Heard Of
Competitive Environment in the Teen/College Apparel Market
Radio Shack and Best Buy: Comparing Financial Performance
Stephanie’s Boutique: Selecting a Store Location
Hutch: Locating a New Store
Home Depot Changes Directions
Can Wal-Mart Improve Its Company Image?
Avon Embraces Diversity
Abercrombie & Fitch: Hiring for Looks
Lawson Sportswear
Salon-Only Hair Care Products Found Outside the Salon
SaksFirst Builds Customer Relationship
Men’s Wearhouse: Adding Complementary Merchandise and Services to Bring Customers Value
Nolan’s Finest Foods: Category Management
Developing a Buying Plan for Hughe’s
McFadden’s Department Store: Preparation of a Merchandise Budget Plan
eBay
How Much for a Good Smell?
Promoting a Sale
Enterprise Builds on People
Diamond in the Rough
Borders Bookstore: A Merchandise Display Problem
Fresh Ideas in Grocery Store Layout
Sephora
A Stockout at Discmart: Will Substitution Lead to Salvation
Customer Service and Relationship Management at Nordstrom
Retailers and Sustainable Development in the U.K.
Lindy’s Bridal Shoppe
Starbucks Coffee Company
New Product Development at Yankee Candle Company
Interviewing for a Management Trainee Position
Glossary
Index
Table of Contents provided by Publisher. All Rights Reserved.


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