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Retailing Management,9780073019789
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Retailing Management

by ;
Edition:
6th
ISBN13:

9780073019789

ISBN10:
007301978X
Format:
Hardcover
Pub. Date:
4/13/2006
Publisher(s):
McGraw-Hill/Irwin
List Price: $174.57

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This is the 6th edition with a publication date of 4/13/2006.
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Summary

Retailing Management by Levy and Weitz is the best-selling textbook in the retailing market. Known for its strategic look at retailing and current coverage, this new 6th edition continues to be organized around a model of strategic decision-making. One of the major advantages of the Levy/Weitz approach is the text's readability, organization, and its emphasis on how students can come to grips with real retailing issues and be able to solve problems. The text's logical organization around a decision-making process allows readers to learn about the process of strategic decisions first before moving on to decision implementation. The implementation decisions are broken down into merchandise management decisions and store management decisions, just as they would be in a real retailing setting. The text provides a balanced treatment of strategic, "how to," and conceptual material, in a highly readable and interesting format. The sixth edition continues its cutting edge coverage on the latest topics and developments in retailing including globalization, customer relationship management programs, multi-channel retailing, supply chain management, and the use of the Internet to improve operating efficiencies and customer service. Students indicate that this text is a "good read" because of the numerous examples of retailers, their practices, the interesting retail facts in the margins, and eye catching design and layout. Retailing is a high tech, global, growth industry that provides challenging and rewarding career opportunities for college graduates. This book and its corresponding tools and exercises were written to expose students to the excitement of retailing and prepare them for a career in retailing and related fields.

Table of Contents

Table of Contents Retailing Management, 6th ed. ISBN: 007301978X

Brief

SECTION I: THE WORLD OF RETAILING

Chapter 1: Introduction to the World of Retailing

Chapter 2: Types of Retailers

Chapter 3: Multichannel Retailing

Chapter 4: Customer Buying Behavior

SECTION II: RETAILING STRATEGY

Chapter 5: Retail Market Strategy

Chapter 6: Financial Strategy

Chapter 7: Retail Locations

Chapter 8: Retail Site Location

Chapter 9: Human Resource Management

Chapter 10: Information Systems and Supply Chain Management

Chapter 11: Customer Relationship Management

SECTION III: MERCHANDISE MANAGEMENT

Chapter 12: Managing Merchandise Assortments

Chapter 13: Merchandise Planning Systems

Chapter 14: Buying Merchandise

Chapter 15: Retail Pricing

Chapter 16: Retail Communication Mix

SECTION IV: STORE MANAGEMENT

Chapter 17: Managing the Store

Chapter 18: Store Layout, Design, and Visual Merchandising

Chapter 19: Customer Service

SECTION V: CASES

Cases Overview Grid

Case 1 Rainforest Caf: A Wild Place to Shop and Eat

Case 2 Providing a Retail Experience: Build-A-Bear Workshop

Case 3 WeddingChannel.com

Case 4 The Chen Family Buys Bicycles

Case 5 Consumer Buying BehaviorIs Wal-Mart in Vogue?

Case 6 Dollar General and Family Dollar Cater to an Underserved Market Segment

Case 7 Ahold: The Biggest Supermarket Retailer You Have Never Heard Of

Case 8 Competitive Environment in the Teen/College Apparel Market

Case 9 Radio Shack and Best Buy: Comparing Financial Performance

Case 10 Stephanies Boutique: Selecting a Store Location

Case 11 Hutch: Locating a New Store

Case 12 Home Depot Changes Directions

Case 13 Can Wal-Mart Improve Its Company Image?

Case 14 Avon Embraces Diversity

Case 15 Abercrombie & Fitch: Hiring for Looks

Case 16 Lawson Sportswear

Case 17 Salon-Only Hair Care Products Found Outside the Salon

Case 18 SaksFirst Builds Customer Relationship

Case 19 Mens Wearhouse: Adding Complementary Merchandise and Services to Bring Customers Value

Case 20 Nolans Finest Foods: Category Management

Case 21 Developing a Buying Plan for Hughes

Case 22 McFaddens Department Store: Preparation of a Merchandise Budget Plan

Case 23 eBay

Case 24 How Much for a Good Smell?

Case 25 Promoting a Sale

Case 26 Enterprise Builds on People

Case 27 Diamond in the Rough

Case 28 Borders Bookstore: A Merchandise Display Problem

Case 29 Fresh Ideas in Grocery Store Layout

Case 30 Sephora

Case 31 A Stockout at Discmart: Will Substitution Lead to Salvation

Case 32 Customer Service and Relationship Management at Nordstrom

Case 33 Retailers and Sustainable Development in the U.K.

Case 34 Lindys Bridal Shoppe

Case 35 Starbucks Coffee Company

Case 36 New Product Development at Yankee Candle Company

Case 37 Interviewing for a Management Trainee Position

Glossary

Index



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