This is the 6th edition with a publication date of 4/13/2006.
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Connect Marketing 1 Semester Access Card for Retailing
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Connect Plus Marketing 1 Semester Access Card for Retailing
Connect Plus Marketing with LearnSmart 1 Semester Access Card for Retailing
Retailing Management (With Student Tutorial CD - ROM)
Retailing Management w/ Student Tutorial
Retailing Management W/Student Tutorial CD-ROM
Retailing Management with Connect Plus
Retailing Management by Levy and Weitz is the best-selling textbook in the retailing market. Known for its strategic look at retailing and current coverage, this new 6th edition continues to be organized around a model of strategic decision-making. One of the major advantages of the Levy/Weitz approach is the text's readability, organization, and its emphasis on how students can come to grips with real retailing issues and be able to solve problems. The text's logical organization around a decision-making process allows readers to learn about the process of strategic decisions first before moving on to decision implementation. The implementation decisions are broken down into merchandise management decisions and store management decisions, just as they would be in a real retailing setting. The text provides a balanced treatment of strategic, "how to," and conceptual material, in a highly readable and interesting format. The sixth edition continues its cutting edge coverage on the latest topics and developments in retailing including globalization, customer relationship management programs, multi-channel retailing, supply chain management, and the use of the Internet to improve operating efficiencies and customer service. Students indicate that this text is a "good read" because of the numerous examples of retailers, their practices, the interesting retail facts in the margins, and eye catching design and layout. Retailing is a high tech, global, growth industry that provides challenging and rewarding career opportunities for college graduates. This book and its corresponding tools and exercises were written to expose students to the excitement of retailing and prepare them for a career in retailing and related fields.
Table of Contents
Table of Contents
Retailing Management, 6th ed.
SECTION I: THE WORLD OF RETAILING
Chapter 1: Introduction to the World of Retailing
Chapter 2: Types of Retailers
Chapter 3: Multichannel Retailing
Chapter 4: Customer Buying Behavior
SECTION II: RETAILING STRATEGY
Chapter 5: Retail Market Strategy
Chapter 6: Financial Strategy
Chapter 7: Retail Locations
Chapter 8: Retail Site Location
Chapter 9: Human Resource Management
Chapter 10: Information Systems and Supply Chain Management
Chapter 11: Customer Relationship Management
SECTION III: MERCHANDISE MANAGEMENT
Chapter 12: Managing Merchandise Assortments
Chapter 13: Merchandise Planning Systems
Chapter 14: Buying Merchandise
Chapter 15: Retail Pricing
Chapter 16: Retail Communication Mix
SECTION IV: STORE MANAGEMENT
Chapter 17: Managing the Store
Chapter 18: Store Layout, Design, and Visual Merchandising
Chapter 19: Customer Service
SECTION V: CASES
Cases Overview Grid
Case 1 Rainforest Caf: A Wild Place to Shop and Eat
Case 2 Providing a Retail Experience: Build-A-Bear Workshop
Case 3 WeddingChannel.com
Case 4 The Chen Family Buys Bicycles
Case 5 Consumer Buying BehaviorIs Wal-Mart in Vogue?
Case 6 Dollar General and Family Dollar Cater to an Underserved Market Segment
Case 7 Ahold: The Biggest Supermarket Retailer You Have Never Heard Of
Case 8 Competitive Environment in the Teen/College Apparel Market
Case 9 Radio Shack and Best Buy: Comparing Financial Performance
Case 10 Stephanies Boutique: Selecting a Store Location
Case 11 Hutch: Locating a New Store
Case 12 Home Depot Changes Directions
Case 13 Can Wal-Mart Improve Its Company Image?
Case 14 Avon Embraces Diversity
Case 15 Abercrombie & Fitch: Hiring for Looks
Case 16 Lawson Sportswear
Case 17 Salon-Only Hair Care Products Found Outside the Salon
Case 18 SaksFirst Builds Customer Relationship
Case 19 Mens Wearhouse: Adding Complementary Merchandise and Services to Bring Customers Value
Case 20 Nolans Finest Foods: Category Management
Case 21 Developing a Buying Plan for Hughes
Case 22 McFaddens Department Store: Preparation of a Merchandise Budget Plan
Case 23 eBay
Case 24 How Much for a Good Smell?
Case 25 Promoting a Sale
Case 26 Enterprise Builds on People
Case 27 Diamond in the Rough
Case 28 Borders Bookstore: A Merchandise Display Problem
Case 29 Fresh Ideas in Grocery Store Layout
Case 30 Sephora
Case 31 A Stockout at Discmart: Will Substitution Lead to Salvation
Case 32 Customer Service and Relationship Management at Nordstrom
Case 33 Retailers and Sustainable Development in the U.K.
Case 34 Lindys Bridal Shoppe
Case 35 Starbucks Coffee Company
Case 36 New Product Development at Yankee Candle Company
Case 37 Interviewing for a Management Trainee Position