9780073530024

Retailing Management

by ;
  • ISBN13:

    9780073530024

  • ISBN10:

    0073530026

  • Edition: 8th
  • Format: Hardcover
  • Copyright: 1/19/2011
  • Publisher: McGraw-Hill Education
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Summary

Retailing is a high tech, global, growth industry that provides challenging and rewarding career opportunities for college graduates. This book and its corresponding tools and exercises were written to expose students to the excitement of retailing and prepare them for a career in retailing and related fields.

Table of Contents

SECTION I – THE WORLD OF RETAILING

1. Introduction to the World of Retailing

2. Types of Retailers

3. Multichannel Retailing

4. Customer Buying Behavior

SECTION II – RETAILING STRATEGY

5. Retail Market Strategy

6. Financial Strategy

7. Retail Locations

8. Retail Site Location

9. Human Resource Management

10. Information Systems and Supply Chain Management

11. Customer Relationship Management

SECTION III – MERCHANDISE MANAGEMENT

12. Managing the Merchandise Planning Process

13. Buying Merchandise

14. Retail Pricing

15. Retail Communication Mix

SECTION IV – STORE MANAGEMENT

16. Managing the Store

17. Store Layout, Design, and Visual Merchandising

18. Customer Service

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