CART

(0) items

Retailing Management (With Student Tutorial CD - ROM),9780072497014
This item qualifies for
FREE SHIPPING!

FREE SHIPPING OVER $59!

Your order must be $59 or more, you must select US Postal Service Shipping as your shipping preference, and the "Group my items into as few shipments as possible" option when you place your order.

Bulk sales, PO's, Marketplace Items, eBooks, Apparel, and DVDs not included.

Retailing Management (With Student Tutorial CD - ROM)

by
Edition:
4th
ISBN13:

9780072497014

ISBN10:
0072497017
Format:
Hardcover
Pub. Date:
6/13/2001
Publisher(s):
MCG (Manual)
List Price: $145.38

Buy New Textbook

Usually Ships in 3-4 Business Days
N9780072497014
$141.75

Rent Textbook

We're Sorry
Sold Out

Used Textbook

We're Sorry
Sold Out

eTextbook

We're Sorry
Not Available

More New and Used
from Private Sellers
Starting at $0.99
See Prices

Questions About This Book?

What version or edition is this?
This is the 4th edition with a publication date of 6/13/2001.
What is included with this book?
  • The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any CDs, lab manuals, study guides, etc.

Related Products


  • Retailing Management
    Retailing Management
  • Retailing Management
    Retailing Management
  • Retailing Management
    Retailing Management
  • Retailing Management
    Retailing Management
  • Retailing Management
    Retailing Management
  • Retailing Management
    Retailing Management
  • Retailing Management W/Student Tutorial CD-ROM
    Retailing Management W/Student Tutorial CD-ROM




Summary

This is the best selling text in the market. It is known for its strategic look at retailing and for its very current coverage. The entire textbook is organized around a model of strategic decision-making. Each chapter relates back to this overarching strategic framework. The authors are careful to present a balanced approach by including descriptive, how-to, and conceptual information in a highly readable format. The fourth edition stays on top of the latest topics and developments including; changing demographics of retail marketing, the growth of new retail formats, the use of communication and information technology to enable quick response to market dynamics, the importance of customer services, the development of the vendor-retailer partnering relationships, the importance of building on employee diversity. It reflects the changing job market with the centralization of the buying function, limited jobs for buyers, and the emergence of store management positions. The fourth edition continues to include extensive coverage of the Internet and provides numero

Table of Contents

SECTION ONE The World of Retailing
Introduction to the World of Retailing
5(32)
Store-Based Retailing
37(38)
Electronic and Nonstore Retailing
75(36)
The Retail Customer
111(26)
Customer Buying Behavior
137(34)
SECTION TWO Retailing Strategy
Retail Market Strategy
171(34)
Financial Strategy
205(28)
Retail Locations
233(26)
Site Selection
259(28)
Organization Structure and Human Resource Management
287(30)
Information Systems and Supply Chain Management
317(30)
SECTION THREE Merchandise Management
Planning Merchandise Assortments
347(36)
Buying Systems
383(32)
Buying Merchandise
415(40)
Pricing
455(34)
Retail Communication Mix
489(34)
SECTION FOUR Store Management
Managing the Store
523(32)
Store Layout, Design, and Visual Merchandising
555(30)
Customer Service
585(82)
SECTION FIVE Cases
Cases 1-31
610(57)
Glossary 667(27)
Notes 694(28)
Credits 722(3)
Index 725


Please wait while the item is added to your cart...