9780072497014

Retailing Management (With Student Tutorial CD - ROM)

by
  • ISBN13:

    9780072497014

  • ISBN10:

    0072497017

  • Edition: 4th
  • Format: Hardcover
  • Copyright: 6/13/2001
  • Publisher: MCG (Manual)
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Supplemental Materials

What is included with this book?

  • The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.
  • The Used, Rental and eBook copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.

Summary

This is the best selling text in the market. It is known for its strategic look at retailing and for its very current coverage. The entire textbook is organized around a model of strategic decision-making. Each chapter relates back to this overarching strategic framework. The authors are careful to present a balanced approach by including descriptive, how-to, and conceptual information in a highly readable format. The fourth edition stays on top of the latest topics and developments including; changing demographics of retail marketing, the growth of new retail formats, the use of communication and information technology to enable quick response to market dynamics, the importance of customer services, the development of the vendor-retailer partnering relationships, the importance of building on employee diversity. It reflects the changing job market with the centralization of the buying function, limited jobs for buyers, and the emergence of store management positions. The fourth edition continues to include extensive coverage of the Internet and provides numero

Table of Contents

SECTION ONE The World of Retailing
Introduction to the World of Retailing
5(32)
Store-Based Retailing
37(38)
Electronic and Nonstore Retailing
75(36)
The Retail Customer
111(26)
Customer Buying Behavior
137(34)
SECTION TWO Retailing Strategy
Retail Market Strategy
171(34)
Financial Strategy
205(28)
Retail Locations
233(26)
Site Selection
259(28)
Organization Structure and Human Resource Management
287(30)
Information Systems and Supply Chain Management
317(30)
SECTION THREE Merchandise Management
Planning Merchandise Assortments
347(36)
Buying Systems
383(32)
Buying Merchandise
415(40)
Pricing
455(34)
Retail Communication Mix
489(34)
SECTION FOUR Store Management
Managing the Store
523(32)
Store Layout, Design, and Visual Merchandising
555(30)
Customer Service
585(82)
SECTION FIVE Cases
Cases 1-31
610(57)
Glossary 667(27)
Notes 694(28)
Credits 722(3)
Index 725

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