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Retailing Management w/ Student Tutorial,9780073229393
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Retailing Management w/ Student Tutorial

by ;
Edition:
6th
ISBN13:

9780073229393

ISBN10:
0073229393
Format:
Hardcover
Pub. Date:
4/21/2006
Publisher(s):
MCGRAW-HILL COLLEGE DIVISION

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Summary

Retailing Management by Levy and Weitz is the best-selling textbook in the retailing market.Known for its strategic look at retailing and current coverage, this new 6th edition continues to be organized around a model of strategic decision-making. One of the major advantages of the Levy/Weitz approach is the text's readability, organization, and its emphasis on how students can come to grips with real retailing issues and be able to solve problems. The text's logical organization around a decision-making process allows readers to learn about the process of strategic decisions first before moving on to decision implementation. The implementation decisions are broken down into merchandise management decisions and store management decisions, just as they would be in a real retailing setting.The text provides a balanced treatment of strategic, "how to," and conceptual material, in a highly readable and interesting format. The sixth edition continues its cutting edge coverage on the latest topics and developments in retailing including globalization, customer relationship management programs, multi-channel retailing, supply chain management, and the use of the Internet to improve operating efficiencies and customer service. Students indicate that this text is a "good read" because of the numerous examples of retailers, their practices, the interesting retail facts in the margins, and eye catching design and layout.Retailing is a high tech, global, growth industry that provides challenging and rewarding career opportunities for college graduates. This book and its corresponding tools and exercises were written to expose students to the excitement of retailing and prepare them for a career in retailing and related fields.

Table of Contents

The World of Retailing
Introduction to the World of Retailing
Types of Retailers
Multichannel Retailing
Customer Buying Behavior
Retailing Strategy
Retailing Market Strategy
Financial Strategy
Retail Locations
Retail Site Location
Human Resource Management
Information Systems and Supply Chain Management
Customer Relationship Management
Merchandise Management
Managing Merchandise assortments
Merchandise Planning Systems
Buying Merchandise
Pricing
Retail Communications Mix
Store Management
Managing the Store
Store Layout, Design, and Visual Merchandising
Customer Service
Cases
Table of Contents provided by Publisher. All Rights Reserved.


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