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Retailing Management W/Student Tutorial CD-ROM,9780072553925
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Retailing Management W/Student Tutorial CD-ROM

by
Edition:
5th
ISBN13:

9780072553925

ISBN10:
0072553928
Format:
Hardcover
Pub. Date:
2/14/2003
Publisher(s):
McGraw-Hill/Irwin

Questions About This Book?

What version or edition is this?
This is the 5th edition with a publication date of 2/14/2003.
What is included with this book?
  • The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any CDs, lab manuals, study guides, etc.
  • The Used copy of this book is not guaranteed to include any supplemental materials. Typically, only the book itself is included.

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Summary

Retailing Management, 5/e, by Levy and Weitz, is the best selling retailing textbook in the Retailing market. Known for its strategic look at retailing and very current coverage, text is organized around a model of strategic decision-making. Melody Vargus, the retail industry editor for About.com attests to the thorough, up-to-date coverage of retailing by saying, "If you only have space for one retail general reference work, this [Levy and Weitz, Retailing Management] is a great choice." The text provides a balanced treatment of strategic, "how to," and conceptual material, in a highly readable and interesting format. The fifth edition continues its cutting edge coverage on the latest topics and developments in retailing including globalization, customer relationship management programs, multi-channel retailing, supply chain management, and the use of the Internet to improve operating efficiencies and customer service. Students indicate that this text is "good read" because of the numerous examples of retailers, their practices, the interesting retail facts in the margins, and eye catching design and layout. and layout.

Author Biography

Michael Levy is a professor of marketing at Babson College.

Bart Weitz is an executive of the David F. Miller Center for Retailing Education and Research.

Table of Contents

SECTION I THE WORLD OF RETAILING
Introduction to the World of Retailing
2(30)
Types of Retailers
32(46)
Multichannel Retailing---A View into the Future
78(28)
Customer Buying Behavior
106(40)
SECTION II RETAILING STRATEGY
Retail Market Strategy
146(38)
Financial Strategy
184(32)
Retail Locations
216(26)
Site Selection
242(30)
Human Resource Management
272(36)
Information Systems and Supply Chain Management
308(26)
Customer Relationship Management
334(28)
SECTION III MERCHANDISE MANAGEMENT
Planning Merchandise Assortments
362(40)
Buying Systems
402(30)
Buying Merchandise
432(44)
Pricing
476(36)
Retail Communication Mix
512(38)
SECTION IV STORE MANAGEMENT
Managing the Store
550(36)
Store Layout, Design, and Visual Merchandising
586(32)
Customer Service
618
SECTION V CASES


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