The Retargeting Playbook Web-Window How to Turn Web-Window Shoppers into Customers

by ; ;
  • ISBN13:


  • ISBN10:


  • Edition: 1st
  • Format: Hardcover
  • Copyright: 3/24/2014
  • Publisher: Wiley
  • Purchase Benefits
  • Free Shipping On Orders Over $59!
    Your order must be $59 or more to qualify for free economy shipping. Bulk sales, PO's, Marketplace items, eBooks and apparel do not qualify for this offer.
  • Get Rewarded for Ordering Your Textbooks! Enroll Now
List Price: $30.00 Save up to $9.61
  • Buy New


Supplemental Materials

What is included with this book?

  • The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.
  • The eBook copy of this book is not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.


How to reach the 98 percent of people who leave your website without converting sales

The Retargeting Playbook is a complete guide for digital marketers about how to reach the 95 to 98 percent of people who leave a brand's website without converting. Retargeting gives advertisers the ability to stay in front of those people to bring them back and close the deal. For that reason, retargeting has emerged as a must have marketing channel, yet there is a lack of content that explains how the technology actually works and best practices for using it. Even marketing managers at large, sophisticated brands and agencies don’t have a strong grasp of this evolving channel, and there are few good neutral sources on the topic. Meanwhile, retargeting is the cornerstone of any holistic digital advertising strategy since it improves the results of every other channel if implemented correctly. Unfortunately, most marketers are only utilizing the most rudimentary retargeting tactics and barely scratch the surface of its potential.

  • Explains how to stay in front of potential customers and convince them to come back and close the deal

This book will be required reading for media buyers at digital agencies, in-house marketing managers at companies in any vertical, performance marketers, and ecommerce managers.

Table of Contents

Why we’re writing this book.

The Evolution of Display Advertising

Getting Started: Who Should Use Retargeting and for What LV

Smart Targeting: Reach the Right People at the Right Time

Taking Your Retargeting to the Next Level: Optimization Strategies that Work

Creative Best Practices

Advanced Retargeting Strategies

Intro to Measurement and Attribution

Business Model Evolution

Retargeting Meets Social Media: The Facebook Exchange

Mobile Retargeting - Opportunities & Challenges

Aligning your Email and Retargeting Strategies

Conclusion: A Look to the Future


Rewards Program

Write a Review