More New and Used
from Private Sellers
In Stock Usually Ships in 24 Hours
Downloadable Offline AccessLifetime Access
Questions About This Book?
Why should I rent this book?
Renting is easy, fast, and cheap! Renting from eCampus.com can save you hundreds of dollars compared to the cost of new or used books each semester. At the end of the semester, simply ship the book back to us with a free UPS shipping label! No need to worry about selling it back.
How do rental returns work?
Returning books is as easy as possible. As your rental due date approaches, we will email you several courtesy reminders. When you are ready to return, you can print a free UPS shipping label from our website at any time. Then, just return the book to your UPS driver or any staffed UPS location. You can even use the same box we shipped it in!
What version or edition is this?
This is the 1st edition with a publication date of 2/15/2012.
What is included with this book?
- The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any CDs, lab manuals, study guides, etc.
- The Rental copy of this book is not guaranteed to include any supplemental materials. You may receive a brand new copy, but typically, only the book itself.
We are on the cusp of a marketing revolution. And it is being led by you. "Influence is the ability to cause, affect, or change behavior. Mark Schaefer helps you define the outcomes you wish to see . . . and measure them!" Brian Solis, author of The End of Business as Usual "Schaefer's book has earned its place on the shelf of anyone looking to find influencersor become one." Harold Burson, founder, Burson-Marsteller " Return on Influenceis definitive, exciting, and endlessly practical. In an age where marketing budgets are tight and getting tighter, social mediaand particularly influence marketinghas become the silver bullet to solve all problems. Consider this book the marksmen's manual." Rick Wion, Director of Social Media, McDonald's "I could not stop reading this book. Mark Schaefer demystifies the power of influence in this insider's guide to combining content strategy with network interactions to create social conversations that move markets." Ardath Albee, author of eMarketing Strategies for the Complex Sale "A fascinating exploration at how you track and increase your online influence. Real-world strategies for real-world companies." Randy Gage, author of Prosperity Mind About the Book: Return on Influenceis the first book to explore how brands are identifying and leveraging the world's most powerful bloggers, tweeters, and YouTube celebrities to build product awareness, brand buzz, and new sales. In this revolutionary book, renowned marketing consultant and college educator Mark W. Schaefer shows you how to use the latest breakthroughs in social networking and influence marketing to achieve your goals through: In-depth explanations of the sources of online influenceand how they can work for or against you Interviews with more than 50 experts, including tech blogger Robert Scoble, Influenceauthor Robert Cialdini, and industry thought leaders such as Mitch Joel, Jay Baer, and Christopher S. Penn An insider's look at the controversial social scoring company Klout and its process for assigning influence numbers to everyone Practical, actionable tips to increase your own personal power and online influence More than a dozen original social influence marketing case studies Even if you already use social media platforms such as Facebook, LinkedIn, YouTube, Twitter, or blogging to maintain an online presence, this eye-opening, action-ready guide shows you how to reach the "superconnectors" who ignite epidemics through word-of-mouth influence . . . and become one yourself. This is the future of marketing at your fingertips: low-cost, high-speed, influence driven, and powerful. Filled with fascinating case studies, interviews, and insider advice, this essential guide prepares you for the next wave of social networking. This is how to win friends and influence people in the digital agewith a Return on Influence.
Table of Contents
|The Roots of Influence|
|The Rise of the Citizen Influencer||p. 5|
|Igniting Epidemics||p. 17|
|The New Rules of Online Influence||p. 31|
|Social Proof and Reciprocity||p. 49|
|Content: The Seventh Weapon||p. 63|
|Personal Influence: The Marketer's Holy Grail||p. 83|
|Klout and the Social Scoring Revolution|
|Klout and the Evolution of Influence Marketing||p. 97|
|Controversy and Turmoil||p. 111|
|The Business Benefits of Social Influence||p. 131|
|How to Increase Your Klout Score||p. 153|
|The Future of Social Scoring||p. 169|
|Social Influence: A Personal View||p. 179|
|References and Resources||p. 197|
|Table of Contents provided by Ingram. All Rights Reserved.|